Gratitude Versus Entitlement: A Dual Process Model of the Profitability Implications of Customer Prioritization.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 2, p. 1, doi. 10.1509/jm.12.0167
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2014 AND VI 78 AND IP 2
Results: 8
1
2
Moderating Effects of the Relationship Between Private Label Share and Store Loyalty.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 2, p. 69, doi. 10.1509/jm.13.0075
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- Publication type:
- Article
3
Group-Buying Deal Popularity.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 2, p. 20, doi. 10.1509/jm.12.0422
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- Publication type:
- Article
4
When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word-of-Mouth Spillover.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 2, p. 83, doi. 10.1509/jm.12.0344
- By:
- Publication type:
- Article
5
Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 2, p. 101, doi. 10.1509/jm.12.0051
- By:
- Publication type:
- Article
6
Consumer Well-Being: Effects of Subgoal Failures and Goal Importance.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 2, p. 118, doi. 10.1509/jm.11.0599
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- Publication type:
- Article
7
Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 2, p. 52, doi. 10.1509/jm.11.0592
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- Publication type:
- Article
8
Supplier-Selected Referrals.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 2, p. 34, doi. 10.1509/jm.11.0173
- By:
- Publication type:
- Article