When Three Charms but Four Alarms: Identifying the Optimal Number of Claims in Persuasion Settings.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 1, p. 127, doi. 10.1509/jm.11.0504
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2014 AND VI 78 AND IP 1
Results: 8
1
2
Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 1, p. 112, doi. 10.1509/jm.12.0325
- By:
- Publication type:
- Article
3
Learned Helplessness Among Newly Hired Salespeople and the Influence of Leadership.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 1, p. 95, doi. 10.1509/jm.12.0468
- By:
- Publication type:
- Article
4
Synergistic Effects of Relationship Managers' Social Networks on Sales Performance.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 1, p. 76, doi. 10.1509/jm.11.0431
- By:
- Publication type:
- Article
5
Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 1, p. 59, doi. 10.1509/jm.11.0316
- By:
- Publication type:
- Article
6
Service Quality: The Impact of Frequency, Timing, Proximity, and Sequence of Failures and Delights.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 1, p. 41, doi. 10.1509/jm.12.0527
- By:
- Publication type:
- Article
7
Marketing in Computer-Mediated Environments: Research Synthesis and New Directions.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 1, p. 20, doi. 10.1509/jm.12.0020
- By:
- Publication type:
- Article
8
Not All Fun and Games: Viral Marketing for Utilitarian Products.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 1, p. 1, doi. 10.1509/jm.11.0528
- By:
- Publication type:
- Article