How Images of Other Consumers Influence Subsequent Taste Perceptions.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 6, p. 124, doi. 10.1509/jm.12.0021
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2013 AND VI 77 AND IP 6
Results: 8
1
2
Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 6, p. 108, doi. 10.1509/jm.11.0485
- By:
- Publication type:
- Article
3
Does Knowledge Base Compatibility Help or Hurt Knowledge Sharing Between Suppliers in Competition? The Role of Customer Participation.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 6, p. 91, doi. 10.1509/jm.11.0570
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- Publication type:
- Article
4
Passive and Active Opportunism in Interorganizational Exchange.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 6, p. 73, doi. 10.1509/jm.11.0529
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- Publication type:
- Article
5
Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 6, p. 54, doi. 10.1509/jm.12.0089
- By:
- Publication type:
- Article
6
The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter?
- Published in:
- Journal of Marketing, 2013, v. 77, n. 6, p. 37, doi. 10.1509/jm.11.0011
- By:
- Publication type:
- Article
7
Smart Shopping Carts: How Real-Time Feedback Influences Spending.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 6, p. 21, doi. 10.1509/jm.12.0060
- By:
- Publication type:
- Article
8
Low Prices Are Just the Beginning: Price Image in Retail Management.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 6, p. 1, doi. 10.1509/jm.08.0204
- By:
- Publication type:
- Article