Predicting and Managing Consumers' Package Size Impressions.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 5, p. 123, doi. 10.1509/jm.12.0228
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2013 AND VI 77 AND IP 5
Results: 11
1
2
Brand Licensing: What Drives Royalty Rates?
- Published in:
- Journal of Marketing, 2013, v. 77, n. 5, p. 108, doi. 10.1509/jm.11.0145
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- Publication type:
- Article
3
Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 5, p. 92, doi. 10.1509/jm.11.0286
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- Publication type:
- Article
4
All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 5, p. 75, doi. 10.1509/jm.11.0330
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- Publication type:
- Article
5
Aggressive Marketing Strategy Following Equity Offerings and Firm Value: The Role of Relative Strategic Flexibility.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 5, p. 57, doi. 10.1509/jm.12.0078
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- Publication type:
- Article
6
Intrafunctional Competitive Intelligence and Sales Performance: A Social Network Perspective.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 5, p. 37, doi. 10.1509/jm.11.0217
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- Publication type:
- Article
7
Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 5, p. 21, doi. 10.1509/jm.11.0508
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- Publication type:
- Article
8
2012 MARKETING SCIENCE INSTITUTE/ H. PAUL ROOT AWARD.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 5, p. 1
- Publication type:
- Article
9
2012 HAROLD H. MAYNARD AWARD.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 5, p. 1
- Publication type:
- Article
10
2012 SHETH FOUNDATION/ JOURNAL OF MARKETING AWARD.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 5, p. 1
- Publication type:
- Article
11
Reexamining the Market Share--Customer Satisfaction Relationship.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 5, p. 1, doi. 10.1509/jm.09.0363
- By:
- Publication type:
- Article