Works matching IS 00222429 AND DT 2013 AND VI 77 AND IP 4
Results: 8
Retailers' Use of Partially Comparative Pricing: From Across-Category to Within-Category Effects.
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- Journal of Marketing, 2013, v. 77, n. 4, p. 33, doi. 10.1509/jm.10.0534
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- Article
Ethnographic Stories for Market Learning.
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- Journal of Marketing, 2013, v. 77, n. 4, p. 1, doi. 10.1509/jm.12.0471
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- Article
The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase.
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- Journal of Marketing, 2013, v. 77, n. 4, p. 118, doi. 10.1509/jm.11.0495
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- Article
Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characteristics.
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- Journal of Marketing, 2013, v. 77, n. 4, p. 67, doi. 10.1509/jm.11.0297
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- Article
Consumer Evaluations of Sale Prices: Role of the Subtraction Principle.
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- Journal of Marketing, 2013, v. 77, n. 4, p. 49, doi. 10.1509/jm.12.0052
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- Article
When Do Transparent Packages Increase (or Decrease) Food Consumption?
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- Journal of Marketing, 2013, v. 77, n. 4, p. 104, doi. 10.1509/jm.11.0610
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- Article
Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation.
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- Journal of Marketing, 2013, v. 77, n. 4, p. 86, doi. 10.1509/jm.11.0566
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- Article
Growing Existing Customers' Revenue Streams Through Customer Referral Programs.
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- Journal of Marketing, 2013, v. 77, n. 4, p. 17, doi. 10.1509/jm.11.0423
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- Article