When Value Trumps Health in a Supersized World.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 3, p. 48, doi. 10.1509/jm.11.0261
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- Publication type:
- Article
Works matching IS 00222429 AND DT 2013 AND VI 77 AND IP 3
Results: 8
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When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model.
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- Journal of Marketing, 2013, v. 77, n. 3, p. 121, doi. 10.1509/jm.11.0477
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- Article
3
Soda Versus Cereal and Sugar Versus Fat: Drivers of Healthful Food Intake and the Impact of Diabetes Diagnosis.
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- Journal of Marketing, 2013, v. 77, n. 3, p. 101, doi. 10.1509/jm.11.0443
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- Article
4
When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization Amid Product Wrongdoings.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 3, p. 81, doi. 10.1509/jm.11.0510
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- Article
5
Targeting Revenue Leaders for a New Product.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 3, p. 65, doi. 10.1509/jm.11.0428
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- Article
6
Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?
- Published in:
- Journal of Marketing, 2013, v. 77, n. 3, p. 33, doi. 10.1509/jm.11.0403
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- Publication type:
- Article
7
Portfolio Dynamics and Alliance Termination: The Contingent Role of Resource Dissimilarity.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 3, p. 15, doi. 10.1509/jm.11.0164
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- Publication type:
- Article
8
The Network Value of Products.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 3, p. 1, doi. 10.1509/jm.11.0400
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- Publication type:
- Article