To Buy or Not to Buy: Consumers' Demand Response Patterns for Healthy Versus Unhealthy Food.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 2, p. 124, doi. 10.1509/jm.11.0222
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2013 AND VI 77 AND IP 2
Results: 8
1
2
An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 2, p. 112, doi. 10.1509/jm.11.0255
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- Publication type:
- Article
3
Can Brands Move In from the Outside? How Moral Identity Enhances Out-Group Brand Attitudes.
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- Journal of Marketing, 2013, v. 77, n. 2, p. 96, doi. 10.1509/jm.11.0544
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- Publication type:
- Article
4
When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?
- Published in:
- Journal of Marketing, 2013, v. 77, n. 2, p. 78, doi. 10.1509/jm.11.0278
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- Publication type:
- Article
5
What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?
- Published in:
- Journal of Marketing, 2013, v. 77, n. 2, p. 17, doi. 10.1509/jm.11.0463
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- Publication type:
- Article
6
The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 2, p. 1, doi. 10.1509/jm.11.0436
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- Publication type:
- Article
7
Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 2, p. 58, doi. 10.1509/jm.10.0414
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- Publication type:
- Article
8
The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 2, p. 41, doi. 10.1509/jm.11.0356
- By:
- Publication type:
- Article