Why Do Customers Get More Than They Need? How Organizational Culture Shapes Product Capability Decisions.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 1, p. 1, doi. 10.1509/jm.10.0182
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- Publication type:
- Article
Works matching IS 00222429 AND DT 2013 AND VI 77 AND IP 1
Results: 8
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The Innovator's License: A Latitude to Deviate from Category Norms.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 1, p. 120, doi. 10.1509/jm.10.0145
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- Publication type:
- Article
3
Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with Ethical Attributes.
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- Journal of Marketing, 2013, v. 77, n. 1, p. 104, doi. 10.1509/jm.11.0454
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- Article
4
The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads.
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- Journal of Marketing, 2013, v. 77, n. 1, p. 52, doi. 10.1509/jm.10.0047
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- Publication type:
- Article
5
What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 1, p. 31, doi. 10.1509/jm.10.0229
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- Publication type:
- Article
6
Relationship Velocity: Toward A Theory of Relationship Dynamics.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 1, p. 13, doi. 10.1509/jm.11.0219
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- Publication type:
- Article
7
More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 1, p. 87, doi. 10.1509/jm.11.0560
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- Publication type:
- Article
8
Defining, Measuring, and Managing Business Reference Value.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 1, p. 68, doi. 10.1509/jm.11.0424
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- Publication type:
- Article