Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility Between Values Matter?
- Published in:
- Journal of Marketing, 2012, v. 76, n. 4, p. 92, doi. 10.1509/jm.10.0400
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2012 AND VI 76 AND IP 4
Results: 9
1
2
Journal of Marketing.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 4, p. i, doi. 10.1509/jm.76.4.i
- Publication type:
- Article
3
Alliance Portfolio Resource Diversity and Firm Innovation.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 4, p. 24, doi. 10.1509/jm.11.0130
- By:
- Publication type:
- Article
4
Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 4, p. 78, doi. 10.1509/jm.11.0181
- By:
- Publication type:
- Article
5
The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 4, p. 44, doi. 10.1509/jm.10.0522
- By:
- Publication type:
- Article
6
When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 4, p. 109, doi. 10.1509/jm.10.0368
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- Publication type:
- Article
7
When More Is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 4, p. 64, doi. 10.1509/jm.10.0443
- By:
- Publication type:
- Article
8
Choice of Cause in Cause-Related Marketing.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 4, p. 126, doi. 10.1509/jm.09.0589
- By:
- Publication type:
- Article
9
What Is Quality? An Integrative Framework of Processes and States.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 4, p. 1, doi. 10.1509/jm.09.0416
- By:
- Publication type:
- Article