Works matching IS 00222429 AND DT 2012 AND VI 76 AND IP 3

Results: 9

How and When Does Customer Orientation Influence Frontline Employee Job Outcomes? A Meta-Analytic Evaluation.

Published in:

Journal of Marketing, 2012, v. 76, n. 3, p. 21, doi. 10.1509/jm.10.0231

By:

Zablah, Alex R;
Franke, George R;
Brown, Tom J;
Bartholomew, Darrell E

Publication type:

Article

Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?

Published in:

Journal of Marketing, 2012, v. 76, n. 3, p. 56, doi. 10.1509/jm.09.0487

By:

Homburg, Christian;
Artz, Martin;
Wieseke, Jan

Publication type:

Article

Journal of Marketing.

Published in:: Journal of Marketing, 2012, v. 76, n. 3, p. i, doi. 10.1509/jm.76.3.i
Publication type:: Article

Unprofitable Cross-Buying: Evidence from Consumer and Business Markets.

Published in:

Journal of Marketing, 2012, v. 76, n. 3, p. 78, doi. 10.1509/jm.10.0445

By:

Shah, Denish;
Kumar, V;
Qu, Yingge;
Chen, Sylia

Publication type:

Article

Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration.

Published in:

Journal of Marketing, 2012, v. 76, n. 3, p. 130, doi. 10.1509/jm.10.0494

By:

Rubera, Gaia;
Kirca, Ahmet H

Publication type:

Article

Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency.

Published in:

Journal of Marketing, 2012, v. 76, n. 3, p. 41, doi. 10.1509/jm.10.0033

By:

Yang, Zhilin;
Su, Chenting;
Fam, Kim-Shyan

Publication type:

Article

Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time.

Published in:

Journal of Marketing, 2012, v. 76, n. 3, p. 96, doi. 10.1509/jm.09.0081

By:

Avery, Jill;
Steenburgh, Thomas J;
Deighton, John;
Caravella, Mary

Publication type:

Article

Customer Uncertainty Following Downsizing: The Effects of Extent of Downsizing and Open Communication.

Published in:

Journal of Marketing, 2012, v. 76, n. 3, p. 112, doi. 10.1509/jm.09.0486

By:

Homburg, Christian;
Klarmann, Martin;
Staritz, Sabine

Publication type:

Article

Multiple Identification Foci and Their Countervailing Effects on Salespeople's Negative Headquarters Stereotypes.

Published in:

Journal of Marketing, 2012, v. 76, n. 3, p. 1, doi. 10.1509/jm.10.0444

By:

Wieseke, Jan;
Kraus, Florian;
Ahearne, Michael;
Mikolon, Sven

Publication type:

Article