Works matching IS 00222429 AND DT 2012 AND VI 76 AND IP 3
Results: 9
Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency.
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- Journal of Marketing, 2012, v. 76, n. 3, p. 41, doi. 10.1509/jm.10.0033
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- Article
Journal of Marketing.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 3, p. i, doi. 10.1509/jm.76.3.i
- Publication type:
- Article
How and When Does Customer Orientation Influence Frontline Employee Job Outcomes? A Meta-Analytic Evaluation.
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- Journal of Marketing, 2012, v. 76, n. 3, p. 21, doi. 10.1509/jm.10.0231
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- Article
Unprofitable Cross-Buying: Evidence from Consumer and Business Markets.
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- Journal of Marketing, 2012, v. 76, n. 3, p. 78, doi. 10.1509/jm.10.0445
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- Article
Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration.
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- Journal of Marketing, 2012, v. 76, n. 3, p. 130, doi. 10.1509/jm.10.0494
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- Article
Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?
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- Journal of Marketing, 2012, v. 76, n. 3, p. 56, doi. 10.1509/jm.09.0487
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- Publication type:
- Article
Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time.
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- Journal of Marketing, 2012, v. 76, n. 3, p. 96, doi. 10.1509/jm.09.0081
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- Publication type:
- Article
Customer Uncertainty Following Downsizing: The Effects of Extent of Downsizing and Open Communication.
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- Journal of Marketing, 2012, v. 76, n. 3, p. 112, doi. 10.1509/jm.09.0486
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- Publication type:
- Article
Multiple Identification Foci and Their Countervailing Effects on Salespeople's Negative Headquarters Stereotypes.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 3, p. 1, doi. 10.1509/jm.10.0444
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- Article