Works matching IS 00222429 AND DT 2012 AND VI 76 AND IP 2
Results: 9
Service Sweethearting: Its Antecedents and Customer Consequences.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 2, p. 81, doi. 10.1509/jm.09.0420
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- Publication type:
- Article
Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation.
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- Journal of Marketing, 2012, v. 76, n. 2, p. 17, doi. 10.1509/jm.10.0280
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- Publication type:
- Article
When Do Third-Party Product Reviews Affect Firm Value and What Can Firms Do?? The Case of Media Critics and Professional Movie Reviews.
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- Journal of Marketing, 2012, v. 76, n. 2, p. 116, doi. 10.1509/jm.09.0034
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- Article
Brand Love.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 2, p. 1, doi. 10.1509/jm.09.0339
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- Publication type:
- Article
When Do Consumers Eat More?? The Role of Appearance Self-Esteem and Food Packaging Cues.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 2, p. 67, doi. 10.1509/jm.09.0512
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- Publication type:
- Article
Consumer Participation in Coproduction: 'I Made It Myself' Effects on Consumers' Sensory Perceptions and Evaluations of Outcome and Input Product.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 2, p. 33, doi. 10.1509/jm.10.0205
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- Publication type:
- Article
Optimizing Service Productivity.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 2, p. 47, doi. 10.1509/jm.10.0441
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- Article
Journal of Marketing.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 2, p. i, doi. 10.1509/jm.76.2.i
- Publication type:
- Article
Developing New-to-the-Firm Products: The Role of Micropolitical Strategies.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 2, p. 99, doi. 10.1509/jm.09.0308
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- Publication type:
- Article