Brand Love.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 2, p. 1, doi. 10.1509/jm.09.0339
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2012 AND VI 76 AND IP 2
Results: 9
1
2
Consumer Participation in Coproduction: 'I Made It Myself' Effects on Consumers' Sensory Perceptions and Evaluations of Outcome and Input Product.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 2, p. 33, doi. 10.1509/jm.10.0205
- By:
- Publication type:
- Article
3
Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 2, p. 17, doi. 10.1509/jm.10.0280
- By:
- Publication type:
- Article
4
When Do Third-Party Product Reviews Affect Firm Value and What Can Firms Do?? The Case of Media Critics and Professional Movie Reviews.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 2, p. 116, doi. 10.1509/jm.09.0034
- By:
- Publication type:
- Article
5
When Do Consumers Eat More?? The Role of Appearance Self-Esteem and Food Packaging Cues.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 2, p. 67, doi. 10.1509/jm.09.0512
- By:
- Publication type:
- Article
6
Service Sweethearting: Its Antecedents and Customer Consequences.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 2, p. 81, doi. 10.1509/jm.09.0420
- By:
- Publication type:
- Article
7
Optimizing Service Productivity.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 2, p. 47, doi. 10.1509/jm.10.0441
- By:
- Publication type:
- Article
8
Journal of Marketing.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 2, p. i, doi. 10.1509/jm.76.2.i
- Publication type:
- Article
9
Developing New-to-the-Firm Products: The Role of Micropolitical Strategies.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 2, p. 99, doi. 10.1509/jm.09.0308
- By:
- Publication type:
- Article