Works matching IS 00222429 AND DT 2012 AND VI 76 AND IP 1
Results: 9
Go Green!! Should Environmental Messages Be So Assertive??
- Published in:
- Journal of Marketing, 2012, v. 76, n. 1, p. 95, doi. 10.1509/jm.10.0416
- By:
- Publication type:
- Article
Generating Sales While Providing Service: A Study of Customer Service Representatives' Ambidextrous Behavior.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 1, p. 20, doi. 10.1509/jm.10.0448
- By:
- Publication type:
- Article
Measuring and Managing Returns from Retailer-Customized Coupon Campaigns.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 1, p. 76, doi. 10.1509/jm.10.0162
- By:
- Publication type:
- Article
The Effect of Marketer-Suggested Serving Size on Consumer Responses: The Unintended Consequences of Consumer Attention to Calorie Information.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 1, p. 59, doi. 10.1509/jm.10.0073
- By:
- Publication type:
- Article
Belief in a Just World: Consumer Intentions and Behaviors Toward Ethical Products.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 1, p. 103, doi. 10.1509/jm.09.0581
- By:
- Publication type:
- Article
Journal of Marketing.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 1, p. i, doi. 10.1509/jm.76.1.i
- Publication type:
- Article
The Effect of Brand Acquisition and Disposal on Stock Returns.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 1, p. 38, doi. 10.1509/jm.09.0209
- By:
- Publication type:
- Article
The Effect of Business-Cycle Fluctuations on Private-Label Share: What Has Marketing Conduct Got to Do with It??
- Published in:
- Journal of Marketing, 2012, v. 76, n. 1, p. 1, doi. 10.1509/jm.09.0320
- By:
- Publication type:
- Article
How Can Stressed Employees Deliver Better Customer Service?? The Underlying Self-Regulation Depletion Mechanism.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 1, p. 119, doi. 10.1509/jm.10.0202
- By:
- Publication type:
- Article