The Aha! Experience: Insight and Discontinuous Learning in Product Usage.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 6, p. 105, doi. 10.1509/jm.10.0348
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2011 AND VI 75 AND IP 6
Results: 10
1
2
Seeding Strategies for Viral Marketing: An Empirical Comparison.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 6, p. 55, doi. 10.1509/jm.10.0088
- By:
- Publication type:
- Article
3
Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 6, p. 39, doi. 10.1509/jm.09.0199
- By:
- Publication type:
- Article
4
Journal of Marketing.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 6, p. i, doi. 10.1509/jm.75.6.i
- Publication type:
- Article
5
Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 6, p. 87, doi. 10.1509/jm.09.0202
- By:
- Publication type:
- Article
6
From the Editor: Reflections on the Review Process.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 6, p. 1, doi. 10.1509/jm.75.6.editorial
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- Publication type:
- Article
7
Regret from Postpurchase Discovery of Lower Market Prices: Do Price Refunds Help?
- Published in:
- Journal of Marketing, 2011, v. 75, n. 6, p. 124, doi. 10.1509/jm.10.0271
- By:
- Publication type:
- Article
8
Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 6, p. 5, doi. 10.1509/jm.09.0395
- By:
- Publication type:
- Article
9
Decision Process Evolution in Customer Channel Choice.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 6, p. 72, doi. 10.1509/jm.09.0362
- By:
- Publication type:
- Article
10
Social Effects on Customer Retention.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 6, p. 24, doi. 10.1509/jm.10.0209
- By:
- Publication type:
- Article