The Repetition-Break Plot Structure Makes Effective Television Advertisements.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 5, p. 105, doi. 10.1509/jmkg.75.5.105
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2011 AND VI 75 AND IP 5
Results: 9
1
2
Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and Why Some Do Better Than Others).
- Published in:
- Journal of Marketing, 2011, v. 75, n. 5, p. 53, doi. 10.1509/jmkg.75.5.53
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- Publication type:
- Article
3
The Impact of Brand Quality on Shareholder Wealth.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 5, p. 88, doi. 10.1509/jmkg.75.5.88
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- Publication type:
- Article
4
The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 5, p. 34, doi. 10.1509/jmkg.75.5.34
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- Publication type:
- Article
5
Will Consumers Be Willing to Pay More When Your Competitors Adopt Your Technology? The Impacts of the Supporting-Firm Base in Markets with Network Effects.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 5, p. 1, doi. 10.1509/jmkg.75.5.1
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- Publication type:
- Article
6
Extreme Makeover: Short- and Long-Term Effects of a Remodeled Servicescape.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 5, p. 71, doi. 10.1509/jmkg.75.5.71
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- Publication type:
- Article
7
Journal of Marketing.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 5, p. i, doi. 10.1509/jmkg.75.5.i
- Publication type:
- Article
8
It's the Thought (and the Effort) That Counts: How Customizing for Others Differs from Customizing for Oneself.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 5, p. 120, doi. 10.1509/jmkg.75.5.120
- By:
- Publication type:
- Article
9
Is Retail Category Management Worth the Effort (and Does a Category Captain Help or Hinder)?
- Published in:
- Journal of Marketing, 2011, v. 75, n. 5, p. 18, doi. 10.1509/jmkg.75.5.18
- By:
- Publication type:
- Article