Works matching IS 00222429 AND DT 2011 AND VI 75 AND IP 3

Results: 10

Balancing Risk and Return in a Customer Portfolio.

Published in:

Journal of Marketing, 2011, v. 75, n. 3, p. 1, doi. 10.1509/jmkg.75.3.1

By:

Tarasi, Crina O;
Bolton, Ruth N;
Hutt, Michael D;
Walker, Beth A

Publication type:

Article

Journal of Marketing.

Published in:: Journal of Marketing, 2011, v. 75, n. 3, p. i, doi. 10.1509/jm.75.6.i
Publication type:: Article

Process and Outcome Interdependency in Frontline Service Encounters.

Published in:

Journal of Marketing, 2011, v. 75, n. 3, p. 83, doi. 10.1509/jmkg.75.3.83

By:

Ma, Zhenfeng;
Dub, Laurette

Publication type:

Article

Poisoning Relationships: Perceived Unfairness in Channels of Distribution.

Published in:

Journal of Marketing, 2011, v. 75, n. 3, p. 99, doi. 10.1509/jmkg.75.3.99

By:

Samaha, Stephen A;
Palmatier, Robert W;
Dant, Rajiv P

Publication type:

Article

Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies.

Published in:

Journal of Marketing, 2011, v. 75, n. 3, p. 27, doi. 10.1509/jmkg.75.3.27

By:

Karniouchina, Ekaterina V;
Uslay, Can;
Erenburg, Grigori

Publication type:

Article

Commentaries and Rejoinder to 'Balancing Risk and Return in a Customer Portfolio'.

Published in:

2011

By:

Selnes, Fred;
Billett, Matthew T;
Tarasi, Crina O;
Bolton, Ruth N;
Hutt, Michael D;
Walker, Beth A

Publication type:

Letter

Should Firms Spend More on Research and Development and Advertising During Recessions?

Published in:

Journal of Marketing, 2011, v. 75, n. 3, p. 49, doi. 10.1509/jmkg.75.3.49

By:

Srinivasan, Raji;
Lilien, Gary L;
Sridhar, Shrihari

Publication type:

Article

Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm's Future Orientation.

Published in:

Journal of Marketing, 2011, v. 75, n. 3, p. 118, doi. 10.1509/jmkg.75.3.118

By:

Skiera, Bernd;
Bermes, Manuel;
Horn, Lutz

Publication type:

Article

It's Got the Look: The Effect of Friendly and Aggressive 'Facial' Expressions on Product Liking and Sales.

Published in:

Journal of Marketing, 2011, v. 75, n. 3, p. 132, doi. 10.1509/jmkg.75.3.132

By:

Landwehr, Jan R;
McGill, Ann L;
Herrmann, Andreas

Publication type:

Article

Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding.

Published in:

Journal of Marketing, 2011, v. 75, n. 3, p. 66, doi. 10.1509/jmkg.75.3.66

By:

Chernev, Alexander;
Hamilton, Ryan;
Gal, David

Publication type:

Article