Works matching IS 00222429 AND DT 2011 AND VI 75 AND IP 3
Results: 10
Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm's Future Orientation.
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- Journal of Marketing, 2011, v. 75, n. 3, p. 118, doi. 10.1509/jmkg.75.3.118
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- Article
It's Got the Look: The Effect of Friendly and Aggressive 'Facial' Expressions on Product Liking and Sales.
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- Journal of Marketing, 2011, v. 75, n. 3, p. 132, doi. 10.1509/jmkg.75.3.132
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- Article
Balancing Risk and Return in a Customer Portfolio.
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- Journal of Marketing, 2011, v. 75, n. 3, p. 1, doi. 10.1509/jmkg.75.3.1
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- Article
Poisoning Relationships: Perceived Unfairness in Channels of Distribution.
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- Journal of Marketing, 2011, v. 75, n. 3, p. 99, doi. 10.1509/jmkg.75.3.99
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- Article
Journal of Marketing.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 3, p. i, doi. 10.1509/jm.75.6.i
- Publication type:
- Article
Process and Outcome Interdependency in Frontline Service Encounters.
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- Journal of Marketing, 2011, v. 75, n. 3, p. 83, doi. 10.1509/jmkg.75.3.83
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- Article
Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies.
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- Journal of Marketing, 2011, v. 75, n. 3, p. 27, doi. 10.1509/jmkg.75.3.27
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- Article
Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding.
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- Journal of Marketing, 2011, v. 75, n. 3, p. 66, doi. 10.1509/jmkg.75.3.66
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- Publication type:
- Article
Commentaries and Rejoinder to 'Balancing Risk and Return in a Customer Portfolio'.
- Published in:
- 2011
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- Publication type:
- Letter
Should Firms Spend More on Research and Development and Advertising During Recessions?
- Published in:
- Journal of Marketing, 2011, v. 75, n. 3, p. 49, doi. 10.1509/jmkg.75.3.49
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- Article