When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 2, p. 55, doi. 10.1509/jmkg.75.2.55
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- Publication type:
- Article
Works matching IS 00222429 AND DT 2011 AND VI 75 AND IP 2
Results: 9
1
2
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 2, p. 1, doi. 10.1509/jmkg.75.2.1
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- Publication type:
- Article
3
An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 2, p. 75, doi. 10.1509/jmkg.75.2.75
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- Publication type:
- Article
4
Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 2, p. 93, doi. 10.1509/jm.75.2.93
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- Publication type:
- Article
5
The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 2, p. 109, doi. 10.1509/jmkg.75.2.109
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- Publication type:
- Article
6
Journal of Marketing.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 2, p. i, doi. 10.1509/jmkg.75.2.i
- Publication type:
- Article
7
Designing Solutions Around Customer Network Identity Goals.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 2, p. 36, doi. 10.1509/jmkg.75.2.36
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- Publication type:
- Article
8
Consumer Disidentification and Its Effects on Domestic Product Purchases: An Empirical Investigation in the Netherlands.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 2, p. 124, doi. 10.1509/jmkg.75.2.124
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- Publication type:
- Article
9
An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 2, p. 18, doi. 10.1509/jmkg.75.2.18
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- Publication type:
- Article