Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 1, p. 96, doi. 10.1509/jmkg.75.1.96
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2011 AND VI 75 AND IP 1
Results: 9
1
2
The Effects of Business and Political Ties on Firm Performance: Evidence from China.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 1, p. 1, doi. 10.1509/jmkg.75.1.1
- By:
- Publication type:
- Article
3
From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 1, p. 31, doi. 10.1509/jmkg.75.1.31
- By:
- Publication type:
- Article
4
Emotional Intelligence in Marketing Exchanges.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 1, p. 78, doi. 10.1509/jmkg.75.1.78
- By:
- Publication type:
- Article
5
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 1, p. 109, doi. 10.1509/jmkg.75.1.109
- By:
- Publication type:
- Article
6
Referral Programs and Customer Value.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 1, p. 46, doi. 10.1509/jmkg.75.1.46
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- Publication type:
- Article
7
Journal of Marketing.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 1, p. i, doi. 10.1509/jmkg.75.1.i
- Publication type:
- Article
8
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
- Published in:
- Journal of Marketing, 2011, v. 75, n. 1, p. 16, doi. 10.1509/jmkg.75.1.16
- By:
- Publication type:
- Article
9
Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 1, p. 60, doi. 10.1509/jmkg.75.1.60
- By:
- Publication type:
- Article