Works matching IS 00222429 AND DT 2010 AND VI 74 AND IP 6

Results: 10

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers.

Published in:

Journal of Marketing, 2010, v. 74, n. 6, p. 1, doi. 10.1509/jmkg.74.6.1

By:

Whan Park, C.;
MacInnis, Deborah J.;
Priester, Joseph;
Eisingerich, Andreas B.;
Iacobucci, Dawn

Publication type:

Article

How Complementarity and Substitution Alter the Customer Satisfaction-Repurchase Link.

Published in:

Journal of Marketing, 2010, v. 74, n. 6, p. 111, doi. 10.1509/jmkg.74.6.111

By:

Voss, Glenn B.;
Godfrey, Andrea;
Seiders, Kathleen

Publication type:

Article

A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products.

Published in:

Journal of Marketing, 2010, v. 74, n. 6, p. 18, doi. 10.1509/jmkg.74.6.18

By:

Steenkamp, Jan-Benedict E.M.;
de Jong, Martijn G.

Publication type:

Article

Geographical Information Systems-Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality.

Published in:

Journal of Marketing, 2010, v. 74, n. 6, p. 94, doi. 10.1509/jmkg.74.6.94

By:

Ozimec, Ana-Marija;
Natter, Martin;
Reutterer, Thomas

Publication type:

Article

Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?

Published in:

Journal of Marketing, 2010, v. 74, n. 6, p. 77, doi. 10.1509/jmkg.74.6.77

By:

Bello, Daniel C.;
Katsikeas, Constantine S.;
Robson, Matthew J.

Publication type:

Article

Subject and Author Index to Volume 74.

Published in:: Journal of Marketing, 2010, v. 74, n. 6, p. 147, doi. 10.1509/jmkg.74.6.147
Publication type:: Article

Promoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs.

Published in:

Journal of Marketing, 2010, v. 74, n. 6, p. 41, doi. 10.1509/jmkg.74.6.41

By:

Henderson, Ty;
Arora, Neeraj

Publication type:

Article

Journal of Marketing.

Published in:: Journal of Marketing, 2010, v. 74, n. 6, p. i, doi. 10.1509/jmkg.74.6.i
Publication type:: Article

Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective.

Published in:

Journal of Marketing, 2010, v. 74, n. 6, p. 128, doi. 10.1509/jmkg.74.6.128

By:

Lam, Son K.;
Ahearne, Michael;
Hu, Ye;
Schillewaert, Niels

Publication type:

Article

Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy.

Published in:

Journal of Marketing, 2010, v. 74, n. 6, p. 61, doi. 10.1509/jmkg.74.6.61

By:

Fu, Frank Q.;
Richards, Keith A.;
Hughes, Douglas E.;
Jones, Eli

Publication type:

Article