Works matching IS 00222429 AND DT 2010 AND VI 74 AND IP 6
Results: 10
How Complementarity and Substitution Alter the Customer Satisfaction-Repurchase Link.
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- Journal of Marketing, 2010, v. 74, n. 6, p. 111, doi. 10.1509/jmkg.74.6.111
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- Article
A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products.
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- Journal of Marketing, 2010, v. 74, n. 6, p. 18, doi. 10.1509/jmkg.74.6.18
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- Article
Geographical Information Systems-Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality.
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- Journal of Marketing, 2010, v. 74, n. 6, p. 94, doi. 10.1509/jmkg.74.6.94
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- Article
Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?
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- Journal of Marketing, 2010, v. 74, n. 6, p. 77, doi. 10.1509/jmkg.74.6.77
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- Article
Subject and Author Index to Volume 74.
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- Journal of Marketing, 2010, v. 74, n. 6, p. 147, doi. 10.1509/jmkg.74.6.147
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- Article
Journal of Marketing.
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- Journal of Marketing, 2010, v. 74, n. 6, p. i, doi. 10.1509/jmkg.74.6.i
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- Article
Promoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs.
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- Journal of Marketing, 2010, v. 74, n. 6, p. 41, doi. 10.1509/jmkg.74.6.41
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- Article
Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy.
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- Journal of Marketing, 2010, v. 74, n. 6, p. 61, doi. 10.1509/jmkg.74.6.61
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- Article
Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective.
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- Journal of Marketing, 2010, v. 74, n. 6, p. 128, doi. 10.1509/jmkg.74.6.128
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- Article
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers.
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- Journal of Marketing, 2010, v. 74, n. 6, p. 1, doi. 10.1509/jmkg.74.6.1
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- Article