From the Editor: The State of the Journal.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 5, p. iii, doi. 10.1509/jmkg.74.5.iii
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2010 AND VI 74 AND IP 5
Results: 10
1
2
Journal of Marketing.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 5, p. i, doi. 10.1509/jmkg.74.5.i
- Publication type:
- Article
3
The Stopping Power of Advertising: Measures and Effects of Visual Complexity.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 5, p. 48, doi. 10.1509/jmkg.74.5.048
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- Publication type:
- Article
4
Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 5, p. 80, doi. 10.1509/jmkg.74.5.080
- By:
- Publication type:
- Article
5
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 5, p. 18, doi. 10.1509/jmkg.74.5.018
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- Publication type:
- Article
6
Why Do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 5, p. 104, doi. 10.1509/jmkg.74.5.104
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- Publication type:
- Article
7
How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 5, p. 93, doi. 10.1509/jmkg.74.5.093
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- Publication type:
- Article
8
The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 5, p. 61, doi. 10.1509/jmkg.74.5.061
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- Publication type:
- Article
9
Managing Distributors' Changing Motivations over the Course of a Joint Sales Program.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 5, p. 32, doi. 10.1509/jmkg.74.5.32
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- Publication type:
- Article
10
Driving Profitability by Encouraging Customer Referrals: Who, When, and How.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 5, p. 1, doi. 10.1509/jmkg.74.5.1
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- Publication type:
- Article