Works matching IS 00222429 AND DT 2010 AND VI 74 AND IP 4
Results: 9
Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects.
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- Journal of Marketing, 2010, v. 74, n. 4, p. 1, doi. 10.1509/jmkg.74.4.1
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- Article
Consumer Response to Drug Risk Information:The Role of Positive Affect.
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- Journal of Marketing, 2010, v. 74, n. 4, p. 31, doi. 10.1509/jmkg.74.4.031
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- Article
Journal of Marketing.
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- Journal of Marketing, 2010, v. 74, n. 4, p. i, doi. 10.1509/jmkg.74.4.i
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- Article
To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions.
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- Journal of Marketing, 2010, v. 74, n. 4, p. 110, doi. 10.1509/jmkg.74.4.110
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- Article
The Sound of Brands.
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- Journal of Marketing, 2010, v. 74, n. 4, p. 97, doi. 10.1509/jmkg.74.4.097
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- Article
Signaling Status with Luxury Goods: The Role of Brand Prominence.
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- Journal of Marketing, 2010, v. 74, n. 4, p. 15, doi. 10.1509/jmkg.74.4.015
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- Article
The Service Models of Frontline Employees.
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- Journal of Marketing, 2010, v. 74, n. 4, p. 63, doi. 10.1509/jmkg.74.4.063
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- Article
Governance Mechanisms in Business-to-Business Electronic Markets.
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- Journal of Marketing, 2010, v. 74, n. 4, p. 45, doi. 10.1509/jmkg.74.4.045
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- Article
Energizing the Reseller's Sales Force:The Power of Brand Identification.
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- Journal of Marketing, 2010, v. 74, n. 4, p. 81, doi. 10.1509/jmkg.74.4.081
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- Article