Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 4, p. 1, doi. 10.1509/jmkg.74.4.1
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2010 AND VI 74 AND IP 4
Results: 9
1
2
Consumer Response to Drug Risk Information:The Role of Positive Affect.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 4, p. 31, doi. 10.1509/jmkg.74.4.031
- By:
- Publication type:
- Article
3
Journal of Marketing.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 4, p. i, doi. 10.1509/jmkg.74.4.i
- Publication type:
- Article
4
To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 4, p. 110, doi. 10.1509/jmkg.74.4.110
- By:
- Publication type:
- Article
5
The Sound of Brands.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 4, p. 97, doi. 10.1509/jmkg.74.4.097
- By:
- Publication type:
- Article
6
Signaling Status with Luxury Goods: The Role of Brand Prominence.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 4, p. 15, doi. 10.1509/jmkg.74.4.015
- By:
- Publication type:
- Article
7
The Service Models of Frontline Employees.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 4, p. 63, doi. 10.1509/jmkg.74.4.063
- By:
- Publication type:
- Article
8
Energizing the Reseller's Sales Force:The Power of Brand Identification.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 4, p. 81, doi. 10.1509/jmkg.74.4.081
- By:
- Publication type:
- Article
9
Governance Mechanisms in Business-to-Business Electronic Markets.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 4, p. 45, doi. 10.1509/jmkg.74.4.045
- By:
- Publication type:
- Article