Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 3, p. 93, doi. 10.1509/jmkg.74.3.093
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2010 AND VI 74 AND IP 3
Results: 9
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2
What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation.
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- Journal of Marketing, 2010, v. 74, n. 3, p. 80, doi. 10.1509/jmkg.74.3.080
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- Publication type:
- Article
3
Bye-Bye Bundles: The Unbundling of Music in Digital Channels.
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- Journal of Marketing, 2010, v. 74, n. 3, p. 107, doi. 10.1509/jmkg.74.3.107
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- Publication type:
- Article
4
Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 3, p. 48, doi. 10.1509/jmkg.74.3.048
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- Publication type:
- Article
5
Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India.
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- Journal of Marketing, 2010, v. 74, n. 3, p. 1, doi. 10.1509/jmkg.74.3.1
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- Publication type:
- Article
6
Why Are Some Salespeople Better at Adapting to Organizational Change?
- Published in:
- Journal of Marketing, 2010, v. 74, n. 3, p. 65, doi. 10.1509/jmkg.74.3.065
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- Publication type:
- Article
7
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 3, p. 34, doi. 10.1509/jmkg.74.3.034
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- Publication type:
- Article
8
Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 3, p. 18, doi. 10.1509/jmkg.74.3.018
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- Publication type:
- Article
9
Journal of Marketing.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 3, p. i, doi. 10.1509/jmkg.74.3.i
- Publication type:
- Article