The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 1, p. 80, doi. 10.1509/jmkg.74.1.80
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2010 AND VI 74 AND IP 1
Results: 9
1
2
Journal of Marketing.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 1, p. i, doi. 10.1509/jmkg.74.1.i
- Publication type:
- Article
3
Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 1, p. 34, doi. 10.1509/jmkg.74.1.34
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- Publication type:
- Article
4
Ending a Price Promotion: Retracting It in One Step or Phasing It Out Gradually.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 1, p. 49, doi. 10.1509/jmkg.74.1.49
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- Publication type:
- Article
5
The Decline of Conceptual Articles and Implications for Knowledge Development.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 1, p. 1, doi. 10.1509/jmkg.74.1.1
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- Publication type:
- Article
6
The Psychological Effects of Empowerment Strategies on Consumers' Product Demand.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 1, p. 65, doi. 10.1509/jmkg.74.1.65
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- Publication type:
- Article
7
The Direct and Indirect Effects of Advertising Spending on Firm Value.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 1, p. 20, doi. 10.1509/jmkg.74.1.20
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- Publication type:
- Article
8
Salesperson Influence on Product Development: Insights from a Study of Small Manufacturing Organizations.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 1, p. 94, doi. 10.1509/jmkg.74.1.94
- By:
- Publication type:
- Article
9
Dynamic Effects Among Movie Ratings, Movie Revenues, and Viewer Satisfaction.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 1, p. 108, doi. 10.1509/jmkg.74.1.108
- By:
- Publication type:
- Article