Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 77, doi. 10.1509/jmkg.73.6.77
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2009 AND VI 73 AND IP 6
Results: 20
1
2
The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 198, doi. 10.1509/jmkg.73.6.198
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- Article
3
Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence.
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- Journal of Marketing, 2009, v. 73, n. 6, p. 154, doi. 10.1509/jmkg.73.6.154
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- Article
4
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 227, doi. 10.1509/jmkg.73.6.227
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- Publication type:
- Article
5
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 1, doi. 10.1509/jmkg.73.6.1
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- Publication type:
- Article
6
Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives During Product-Harm Crises.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 214, doi. 10.1509/jmkg.73.6.214
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- Publication type:
- Article
7
Determinants of Pay Levels and Structures in Sales Organizations.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 92, doi. 10.1509/jmkg.73.6.92
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- Publication type:
- Article
8
Does Advertising Spending Influence Media Coverage of the Advertiser?
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 33, doi. 10.1509/jmkg.73.6.33
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- Publication type:
- Article
9
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 61, doi. 10.1509/jmkg.73.6.61
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- Publication type:
- Article
10
Valuing Branded Businesses.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 137, doi. 10.1509/jmkg.73.6.137
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- Publication type:
- Article
11
Impact of Mad Money Stock Recommendations: Merging Financial and Marketing Perspectives.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 244, doi. 10.1509/jmkg.73.6.244
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- Publication type:
- Article
12
Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 167, doi. 10.1509/jmkg.73.6.167
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- Publication type:
- Article
13
Journal of Marketing.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. i, doi. 10.1509/jmkg.73.6.i
- Publication type:
- Article
14
Subject and Author Index to Volume 73.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 267, doi. 10.1509/jmkg.73.6.267
- Publication type:
- Article
15
Marketing Strategy and Wall Street: Nailing Down Marketing's Impact.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 115, doi. 10.1509/jmkg.73.6.115
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- Publication type:
- Article
16
When Customer Love Turns into Lasting Hate:The Effects of Relationship Strength and Time on Customer Revenge and Avoidance.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 18, doi. 10.1509/jmkg.73.6.18
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- Publication type:
- Article
17
Expanding the Role of Marketing: From Customer Equity to Market Capitalization.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 119, doi. 10.1509/jmkg.73.6.119
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- Publication type:
- Article
18
Consumer-Based Brand Equity and Firm Risk.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 47, doi. 10.1509/jmkg.73.6.47
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- Publication type:
- Article
19
Customer Satisfaction and Stock Returns Risk.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 184, doi. 10.1509/jmkg.73.6.184
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- Publication type:
- Article
20
The Robustness of the Effects of Consumers' Participation in Market Research:The Case of Service Quality Evaluations.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 105, doi. 10.1509/jmkg.73.6.105
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- Publication type:
- Article