The Role of Customer Gratitude in Relationship Marketing.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 5, p. 1, doi. 10.1509/jmkg.73.5.1
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2009 AND VI 73 AND IP 5
Results: 9
1
2
Managing Dynamics in a Customer Portfolio.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 5, p. 70, doi. 10.1509/jmkg.73.5.70
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- Publication type:
- Article
3
Brand-Specific Leadership: Turning Employees into Brand Champions.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 5, p. 122, doi. 10.1509/jmkg.73.5.122
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- Publication type:
- Article
4
How Brand Community Practices Create Value.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 5, p. 30, doi. 10.1509/jmkg.73.5.30
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- Publication type:
- Article
5
Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?
- Published in:
- Journal of Marketing, 2009, v. 73, n. 5, p. 103, doi. 10.1509/jmkg.73.5.103
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- Publication type:
- Article
6
Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 5, p. 90, doi. 10.1509/jmkg.73.5.90
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- Publication type:
- Article
7
Journal of Marketing.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 5, p. i, doi. 10.1509/jmkg.73.5.i
- Publication type:
- Article
8
Marketing Alliances, Firm Networks, and Firm Value Creation.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 5, p. 52, doi. 10.1509/jmkg.73.5.52
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- Publication type:
- Article
9
The Interplay Among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 5, p. 19, doi. 10.1509/jmkg.73.5.19
- By:
- Publication type:
- Article