Works matching IS 00222429 AND DT 2009 AND VI 73 AND IP 4

Results: 10

Distributor Sharing of Strategic Information with Suppliers.

Published in:

Journal of Marketing, 2009, v. 73, n. 4, p. 31, doi. 10.1509/jmkg.73.4.031

By:

Frazier, Gary L;
Maltz, Elliot;
Antia, Kersi D;
Rindfleisch, Aric

Publication type:

Article

Auctioning Keywords in Online Search.

Published in:

Journal of Marketing, 2009, v. 73, n. 4, p. 125, doi. 10.1509/jmkg.73.4.125

By:

Chen, Jianqing;
Liu, De;
Whinston, Andrew B

Publication type:

Article

Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field.

Published in:

Journal of Marketing, 2009, v. 73, n. 4, p. 4, doi. 10.1509/jmkg.73.4.4

By:

Stremersch, Stefan;
Van Dyck, Walter

Publication type:

Article

The Worth of Product Placement in Successful Films: An Event Study Analysis.

Published in:

Journal of Marketing, 2009, v. 73, n. 4, p. 44, doi. 10.1509/jmkg.73.4.044

By:

Wiles, Michael A;
Danielova, Anna

Publication type:

Article

Implementing the Marketing Concept at the Employee–Customer Interface: The Role of Customer Need Knowledge.

Published in:

Journal of Marketing, 2009, v. 73, n. 4, p. 64, doi. 10.1509/jmkg.73.4.064

By:

Homburg, Christian;
Wieseke, Jan;
Bornemann, Torsten

Publication type:

Article

Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service Providers.

Published in:

Journal of Marketing, 2009, v. 73, n. 4, p. 82, doi. 10.1509/jmkg.73.4.082

By:

Melnyk, Valentyna;
van Osselaer, Stijn M.J;
Bijmolt, Tammo H.A

Publication type:

Article

Journal of Marketing.

Published in:: Journal of Marketing, 2009, v. 73, n. 4, p. i, doi. 10.1509/jmkg.73.4.i
Publication type:: Article

Guest Editorial: Is Marketing Academia Losing Its Way?

Published in:

2009

By:

Reibstein, David J;
Day, George;
Wind, Jerry

Publication type:

Editorial

Self-Benefit Versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support.

Published in:

Journal of Marketing, 2009, v. 73, n. 4, p. 109, doi. 10.1509/jmkg.73.4.109

By:

White, Katherine;
Peloza, John

Publication type:

Article

Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?

Published in:

Journal of Marketing, 2009, v. 73, n. 4, p. 97, doi. 10.1509/jmkg.73.4.097

By:

Han, Jin K;
Chung, Seh Woong;
Sohn, Yong Seok

Publication type:

Article