Works matching IS 00222429 AND DT 2009 AND VI 73 AND IP 4
Results: 10
Distributor Sharing of Strategic Information with Suppliers.
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- Journal of Marketing, 2009, v. 73, n. 4, p. 31, doi. 10.1509/jmkg.73.4.031
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- Article
Auctioning Keywords in Online Search.
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- Journal of Marketing, 2009, v. 73, n. 4, p. 125, doi. 10.1509/jmkg.73.4.125
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- Article
Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field.
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- Journal of Marketing, 2009, v. 73, n. 4, p. 4, doi. 10.1509/jmkg.73.4.4
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- Article
The Worth of Product Placement in Successful Films: An Event Study Analysis.
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- Journal of Marketing, 2009, v. 73, n. 4, p. 44, doi. 10.1509/jmkg.73.4.044
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- Article
Implementing the Marketing Concept at the Employee–Customer Interface: The Role of Customer Need Knowledge.
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- Journal of Marketing, 2009, v. 73, n. 4, p. 64, doi. 10.1509/jmkg.73.4.064
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- Article
Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service Providers.
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- Journal of Marketing, 2009, v. 73, n. 4, p. 82, doi. 10.1509/jmkg.73.4.082
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- Article
Journal of Marketing.
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- Journal of Marketing, 2009, v. 73, n. 4, p. i, doi. 10.1509/jmkg.73.4.i
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- Article
Guest Editorial: Is Marketing Academia Losing Its Way?
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- 2009
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- Publication type:
- Editorial
Self-Benefit Versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support.
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- Journal of Marketing, 2009, v. 73, n. 4, p. 109, doi. 10.1509/jmkg.73.4.109
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- Publication type:
- Article
Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?
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- Journal of Marketing, 2009, v. 73, n. 4, p. 97, doi. 10.1509/jmkg.73.4.097
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- Article