The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 3, p. 86, doi. 10.1509/jmkg.73.3.086
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2009 AND VI 73 AND IP 3
Results: 9
1
2
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 3, p. 19, doi. 10.1509/jmkg.73.3.019
- By:
- Publication type:
- Article
3
Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 3, p. 99, doi. 10.1509/jmkg.73.3.099
- By:
- Publication type:
- Article
4
Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
- Published in:
- Journal of Marketing, 2009, v. 73, n. 3, p. 52, doi. 10.1509/jmkg.73.3.052
- By:
- Publication type:
- Article
5
Journal of Marketing.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 3, p. i, doi. 10.1509/jmkg.73.3.i
- Publication type:
- Article
6
Does Customer Demotion Jeopardize Loyalty?
- Published in:
- Journal of Marketing, 2009, v. 73, n. 3, p. 69, doi. 10.1509/jmkg.73.3.069
- By:
- Publication type:
- Article
7
Are Product Returns a Necessary Evil? Antecedents and Consequences.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 3, p. 35, doi. 10.1509/jmkg.73.3.035
- By:
- Publication type:
- Article
8
American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 3, p. 118, doi. 10.1509/jmkg.73.3.118
- By:
- Publication type:
- Article
9
Marketing Under Uncertainty: The Logic of an Effectual Approach.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 3, p. 1, doi. 10.1509/jmkg.73.3.1
- By:
- Publication type:
- Article