Works matching IS 00222429 AND DT 2009 AND VI 73 AND IP 1

Results: 11

What Does It Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals.

Published in:

Journal of Marketing, 2009, v. 73, n. 1, p. 122, doi. 10.1509/jmkg.73.1.122

By:

Seggie, Steven H;
Griffith, David A

Publication type:

Article

Pay What You Want: A New Participative Pricing Mechanism.

Published in:

Journal of Marketing, 2009, v. 73, n. 1, p. 44, doi. 10.1509/jmkg.73.1.044

By:

Kim, Ju-Young;
Natter, Martin;
Spann, Martin

Publication type:

Article

Inertial Disruption:The Impact of a New Competitive Entrant on Online Consumer Search.

Published in:

Journal of Marketing, 2009, v. 73, n. 1, p. 109, doi. 10.1509/jmkg.73.1.109

By:

Moe, Wendy W;
Yang, Sha

Publication type:

Article

Brand Portfolio Strategy and Firm Performance.

Published in:

Journal of Marketing, 2009, v. 73, n. 1, p. 59, doi. 10.1509/jmkg.73.1.059

By:

Morgan, Neil A;
Rego, Lopo L

Publication type:

Article

Product Innovations, Advertising, and Stock Returns.

Published in:

Journal of Marketing, 2009, v. 73, n. 1, p. 24, doi. 10.1509/jmkg.73.1.024

By:

Srinivasan, Shuba;
Pauwels, Koen;
Silva-Risso, Jorge;
Hanssens, Dominique M

Publication type:

Article

Radical Innovation Across Nations: The Preeminence of Corporate Culture.

Published in:

Journal of Marketing, 2009, v. 73, n. 1, p. 3, doi. 10.1509/jmkg.73.1.3

By:

Tellis, Gerard J;
Prabhu, Jaideep C;
Chandy, Rajesh K

Publication type:

Article

From the Editor.

Published in:

Journal of Marketing, 2009, v. 73, n. 1, p. 1, doi. 10.1509/jmkg.73.1.1

By:

Kohli, Ajay K

Publication type:

Article

Internet Auction Features as Quality Signals.

Published in:

Journal of Marketing, 2009, v. 73, n. 1, p. 75, doi. 10.1509/jmkg.73.1.075

By:

Li, Shibo;
Srinivasan, Kannan;
Sun, Baohong

Publication type:

Article

Journal of Marketing.

Published in:: Journal of Marketing, 2009, v. 73, n. 1, p. i, doi. 10.1509/jmkg.73.1.i
Publication type:: Article

Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability.

Published in:

Journal of Marketing, 2009, v. 73, n. 1, p. 93, doi. 10.1509/jmkg.73.1.093

By:

Liu, Yuping;
Yang, Rong

Publication type:

Article

Continuous Supplier Performance Improvement: Effects of Collaborative Communication and Control.

Published in:

Journal of Marketing, 2009, v. 73, n. 1, p. 133, doi. 10.1509/jmkg.73.1.133

By:

Joshi, Ashwin W

Publication type:

Article