Works matching IS 00222429 AND DT 2008 AND VI 72 AND IP 6

Results: 12

Brand Communities and New Product Adoption:The Influence and Limits of Oppositional Loyalty.

Published in:

Journal of Marketing, 2008, v. 72, n. 6, p. 65, doi. 10.1509/jmkg.72.6.065

By:

Thompson, Scott A;
Sinha, Rajiv K

Publication type:

Article

Breaking Through Fast-Forwarding: Brand Information and Visual Attention.

Published in:

Journal of Marketing, 2008, v. 72, n. 6, p. 31, doi. 10.1509/jmkg.72.6.031

By:

Brasel, S. Adam;
Gips, James

Publication type:

Article

Customer Equity Drivers and Future Sales.

Published in:

Journal of Marketing, 2008, v. 72, n. 6, p. 98, doi. 10.1509/jmkg.72.6.098

By:

Vogel, Verena;
Evanschitzky, Heiner;
Ramaseshan, B

Publication type:

Article

From the Editor:The State of the Journal.

Published in:

Journal of Marketing, 2008, v. 72, n. 6, p. 1, doi. 10.1509/jmkg.72.6.1

By:

Rust, Roland T

Publication type:

Article

Subject and Author Index to Volume 72.

Published in:: Journal of Marketing, 2008, v. 72, n. 6, p. 147, doi. 10.1509/jmkg.72.6.147
Publication type:: Article

Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings.

Published in:

Journal of Marketing, 2008, v. 72, n. 6, p. 132, doi. 10.1509/jmkg.72.6.132

By:

Troy, Lisa C;
Hirunyawipada, Tanawat;
Paswan, Audhesh K

Publication type:

Article

Private-Label Use and Store Loyalty.

Published in:

Journal of Marketing, 2008, v. 72, n. 6, p. 19, doi. 10.1509/jmkg.72.6.019

By:

Ailawadi, Kusum L;
Pauwels, Koen;
Steenkamp, Jan-Benedict E.M

Publication type:

Article

Journal of Marketing.

Published in:: Journal of Marketing, 2008, v. 72, n. 6, p. i, doi. 10.1509/jmkg.72.6.i
Publication type:: Article

Competitive Density and the Customer Acquisition–Retention Trade-Off.

Published in:

Journal of Marketing, 2008, v. 72, n. 6, p. 3, doi. 10.1509/jmkg.72.6.3

By:

Voss, Glenn B;
Voss, Zannie Giraud

Publication type:

Article

Damage from Corrective Advertising: Causes and Cures.

Published in:

Journal of Marketing, 2008, v. 72, n. 6, p. 81, doi. 10.1509/jmkg.72.6.081

By:

Darke, Peter R;
Ashworth, Laurence;
Ritchie, Robin J.B

Publication type:

Article

Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget.

Published in:

Journal of Marketing, 2008, v. 72, n. 6, p. 109, doi. 10.1509/jmkg.72.6.109

By:

Du, Rex Y;
Kamakura, Wagner A

Publication type:

Article

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

Published in:

Journal of Marketing, 2008, v. 72, n. 6, p. 49, doi. 10.1509/jmkg.72.6.049

By:

Bahadir, S. Cem;
Bharadwaj, Sundar G;
Srivastava, Rajendra K

Publication type:

Article