Works matching IS 00222429 AND DT 2008 AND VI 72 AND IP 6
Results: 12
Brand Communities and New Product Adoption:The Influence and Limits of Oppositional Loyalty.
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- Journal of Marketing, 2008, v. 72, n. 6, p. 65, doi. 10.1509/jmkg.72.6.065
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- Article
Breaking Through Fast-Forwarding: Brand Information and Visual Attention.
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- Journal of Marketing, 2008, v. 72, n. 6, p. 31, doi. 10.1509/jmkg.72.6.031
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- Article
Customer Equity Drivers and Future Sales.
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- Journal of Marketing, 2008, v. 72, n. 6, p. 98, doi. 10.1509/jmkg.72.6.098
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- Article
From the Editor:The State of the Journal.
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- Journal of Marketing, 2008, v. 72, n. 6, p. 1, doi. 10.1509/jmkg.72.6.1
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- Article
Subject and Author Index to Volume 72.
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- Journal of Marketing, 2008, v. 72, n. 6, p. 147, doi. 10.1509/jmkg.72.6.147
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- Article
Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings.
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- Journal of Marketing, 2008, v. 72, n. 6, p. 132, doi. 10.1509/jmkg.72.6.132
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- Article
Private-Label Use and Store Loyalty.
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- Journal of Marketing, 2008, v. 72, n. 6, p. 19, doi. 10.1509/jmkg.72.6.019
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Journal of Marketing.
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- Journal of Marketing, 2008, v. 72, n. 6, p. i, doi. 10.1509/jmkg.72.6.i
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- Article
Competitive Density and the Customer Acquisition–Retention Trade-Off.
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- Journal of Marketing, 2008, v. 72, n. 6, p. 3, doi. 10.1509/jmkg.72.6.3
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- Article
Damage from Corrective Advertising: Causes and Cures.
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- Journal of Marketing, 2008, v. 72, n. 6, p. 81, doi. 10.1509/jmkg.72.6.081
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- Article
Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget.
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- Journal of Marketing, 2008, v. 72, n. 6, p. 109, doi. 10.1509/jmkg.72.6.109
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- Article
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
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- Journal of Marketing, 2008, v. 72, n. 6, p. 49, doi. 10.1509/jmkg.72.6.049
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- Article