Works matching IS 00222429 AND DT 2008 AND VI 72 AND IP 5
Results: 10
Reasons for Market Evolution and Budgeting Implications.
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- Journal of Marketing, 2008, v. 72, n. 5, p. 15, doi. 10.1509/jmkg.72.5.015
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- Article
Flow Signals: How Patterns over Time Affect the Acceptance of Start-Up Firms.
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- Journal of Marketing, 2008, v. 72, n. 5, p. 84, doi. 10.1509/jmkg.72.5.084
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- Article
When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms' Initial Public Offerings.
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- Journal of Marketing, 2008, v. 72, n. 5, p. 98, doi. 10.1509/jmkg.72.5.098
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- Article
How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms.
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- Journal of Marketing, 2008, v. 72, n. 5, p. 131, doi. 10.1509/jmkg.72.5.131
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- Article
Performance Implications of Adopting a Customer-Focused Sales Campaign.
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- Journal of Marketing, 2008, v. 72, n. 5, p. 50, doi. 10.1509/jmkg.72.5.050
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- Article
Does Academic Research Help or Hurt MBA Programs?
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- Journal of Marketing, 2008, v. 72, n. 5, p. 31, doi. 10.1509/jmkg.72.5.031
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- Article
Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts?
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- Journal of Marketing, 2008, v. 72, n. 5, p. 69, doi. 10.1509/jmkg.72.5.069
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- Article
Customer Prioritization: Does It Pay Off, and How Should It Be Implemented?
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- Journal of Marketing, 2008, v. 72, n. 5, p. 110, doi. 10.1509/jmkg.72.5.110
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- Article
Journal of Marketing.
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- Journal of Marketing, 2008, v. 72, n. 5, p. i, doi. 10.1509/jmkg.72.5.i
- Publication type:
- Article
Effect of Service Transition Strategies on Firm Value.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 5, p. 1, doi. 10.1509/jmkg.72.5.1
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- Article