Works matching IS 00222429 AND DT 2008 AND VI 72 AND IP 5

Results: 10

Reasons for Market Evolution and Budgeting Implications.

Published in:

Journal of Marketing, 2008, v. 72, n. 5, p. 15, doi. 10.1509/jmkg.72.5.015

By:

Wang, Fang;
Zhang, Xiao-Ping (Steven)

Publication type:

Article

Flow Signals: How Patterns over Time Affect the Acceptance of Start-Up Firms.

Published in:

Journal of Marketing, 2008, v. 72, n. 5, p. 84, doi. 10.1509/jmkg.72.5.084

By:

DeKinder, Jade S;
Kohli, Ajay K

Publication type:

Article

When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms' Initial Public Offerings.

Published in:

Journal of Marketing, 2008, v. 72, n. 5, p. 98, doi. 10.1509/jmkg.72.5.098

By:

Luo, Xueming

Publication type:

Article

How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms.

Published in:

Journal of Marketing, 2008, v. 72, n. 5, p. 131, doi. 10.1509/jmkg.72.5.131

By:

Yli-Renko, Helena;
Janakiraman, Ramkumar

Publication type:

Article

Performance Implications of Adopting a Customer-Focused Sales Campaign.

Published in:

Journal of Marketing, 2008, v. 72, n. 5, p. 50, doi. 10.1509/jmkg.72.5.050

By:

Kumar, V;
Venkatesan, Rajkumar;
Reinartz, Werner

Publication type:

Article

Does Academic Research Help or Hurt MBA Programs?

Published in:

Journal of Marketing, 2008, v. 72, n. 5, p. 31, doi. 10.1509/jmkg.72.5.031

By:

Mitra, Debanjan;
Golder, Peter N

Publication type:

Article

Effect of Service Transition Strategies on Firm Value.

Published in:

Journal of Marketing, 2008, v. 72, n. 5, p. 1, doi. 10.1509/jmkg.72.5.1

By:

Fang, Eric (Er);
Palmatier, Robert W;
Steenkamp, Jan-Benedict E.M

Publication type:

Article

Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts?

Published in:

Journal of Marketing, 2008, v. 72, n. 5, p. 69, doi. 10.1509/jmkg.72.5.069

By:

Noriega, Jaime;
Blair, Edward

Publication type:

Article

Customer Prioritization: Does It Pay Off, and How Should It Be Implemented?

Published in:

Journal of Marketing, 2008, v. 72, n. 5, p. 110, doi. 10.1509/jmkg.72.5.110

By:

Homburg, Christian;
Droll, Mathias;
Totzek, Dirk

Publication type:

Article

Journal of Marketing.

Published in:: Journal of Marketing, 2008, v. 72, n. 5, p. i, doi. 10.1509/jmkg.72.5.i
Publication type:: Article