Works matching IS 00222429 AND DT 2008 AND VI 72 AND IP 3

Results: 10

Delight by Design: The Role of Hedonic Versus Utilitarian Benefits.

Published in:

Journal of Marketing, 2008, v. 72, n. 3, p. 48, doi. 10.1509/JMKG.72.3.048

By:

Chitturi, Ravindra;
Raghunathan, Rajagopal;
Mahajan, Vijay

Publication type:

Article

Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects.

Published in:

Journal of Marketing, 2008, v. 72, n. 3, p. 111, doi. 10.1509/jmkg.72.3.111

By:

Jing Lei;
Dawar, Niraj;
Lemmink, Jos

Publication type:

Article

Competitive Response to Radical Product Innovations.

Published in:

Journal of Marketing, 2008, v. 72, n. 3, p. 94, doi. 10.1509/JMKG.72.3.094

By:

Aboulnasr, Khaled;
Narasimhan, Om;
Blair, Edward;
Chandy, Rajesh

Publication type:

Article

Segmented Switchers and Retailer Pricing Strategies.

Published in:

Journal of Marketing, 2008, v. 72, n. 3, p. 124, doi. 10.1509/jmkg.72.3.124

By:

Koçaş, Cenk;
Bohlmann, Jonathan D.

Publication type:

Article

The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability.

Published in:

Journal of Marketing, 2008, v. 72, n. 3, p. 32, doi. 10.1509/JMKG.72.3.032

By:

Kalra, Ajay;
Soberman, David A.

Publication type:

Article

Holistic Package Design and Consumer Brand Impressions.

Published in:

Journal of Marketing, 2008, v. 72, n. 3, p. 64, doi. 10.1509/JMKG.72.3.064

By:

Orth, Ulrich R;
Malkewitz, Keven

Publication type:

Article

Instant Customer Base Analysis: Managerial Heuristics Often “Get It Right”.

Published in:

Journal of Marketing, 2008, v. 72, n. 3, p. 82, doi. 10.1509/jmkg.72.3.082

By:

Wübben, Markus;
Wangenheim, Florian V.

Publication type:

Article

Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully.

Published in:

Journal of Marketing, 2008, v. 72, n. 3, p. 14, doi. 10.1509/JMKG.72.3.014

By:

Pauwels, Koen;
Weiss, Allen

Publication type:

Article

Journal of Marketing.

Published in:: Journal of Marketing, 2008, v. 72, n. 3, p. i, doi. 10.1509/jmkg.72.3.i
Publication type:: Article

Drivers of Success for Market Entry into China and India.

Published in:

Journal of Marketing, 2008, v. 72, n. 3, p. 1, doi. 10.1509/jmkg.72.3.1

By:

Johnson, Joseph;
Tellis, Gerard J

Publication type:

Article