Works matching IS 00222429 AND DT 2008 AND VI 72 AND IP 3
Results: 10
Holistic Package Design and Consumer Brand Impressions.
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- Journal of Marketing, 2008, v. 72, n. 3, p. 64, doi. 10.1509/JMKG.72.3.064
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- Article
Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects.
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- Journal of Marketing, 2008, v. 72, n. 3, p. 111, doi. 10.1509/jmkg.72.3.111
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- Article
Competitive Response to Radical Product Innovations.
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- Journal of Marketing, 2008, v. 72, n. 3, p. 94, doi. 10.1509/JMKG.72.3.094
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- Article
Segmented Switchers and Retailer Pricing Strategies.
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- Journal of Marketing, 2008, v. 72, n. 3, p. 124, doi. 10.1509/jmkg.72.3.124
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- Article
The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability.
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- Journal of Marketing, 2008, v. 72, n. 3, p. 32, doi. 10.1509/JMKG.72.3.032
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- Article
Delight by Design: The Role of Hedonic Versus Utilitarian Benefits.
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- Journal of Marketing, 2008, v. 72, n. 3, p. 48, doi. 10.1509/JMKG.72.3.048
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- Article
Instant Customer Base Analysis: Managerial Heuristics Often “Get It Right”.
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- Journal of Marketing, 2008, v. 72, n. 3, p. 82, doi. 10.1509/jmkg.72.3.082
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- Article
Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully.
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- Journal of Marketing, 2008, v. 72, n. 3, p. 14, doi. 10.1509/JMKG.72.3.014
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Journal of Marketing.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 3, p. i, doi. 10.1509/jmkg.72.3.i
- Publication type:
- Article
Drivers of Success for Market Entry into China and India.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 3, p. 1, doi. 10.1509/jmkg.72.3.1
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- Article