Works matching IS 00222429 AND DT 2008 AND VI 72 AND IP 2
Results: 10
Trust at Different Organizational Levels.
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- Journal of Marketing, 2008, v. 72, n. 2, p. 80, doi. 10.1509/jmkg.72.2.80
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- Article
Convergent Products: What Functionalities Add More Value to the Base?
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- Journal of Marketing, 2008, v. 72, n. 2, p. 46, doi. 10.1509/jmkg.72.2.46
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- Article
Demand-Based Pricing Versus Past-Price Dependence: A CostBenefit Analysis.
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- Journal of Marketing, 2008, v. 72, n. 2, p. 15, doi. 10.1509/jmkg.72.2.15
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- Article
Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods.
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- Journal of Marketing, 2008, v. 72, n. 2, p. 114, doi. 10.1509/jmkg.72.2.114
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- Article
Configurations of Marketing and Sales: A Taxonomy.
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- Journal of Marketing, 2008, v. 72, n. 2, p. 133, doi. 10.1509/jmkg.72.2.133
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- Article
Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency, and Customer Satisfaction.
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- Journal of Marketing, 2008, v. 72, n. 2, p. 28, doi. 10.1509/jmkg.72.2.28
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- Article
Customer Equity: An Integral Part of Financial Reporting.
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- Journal of Marketing, 2008, v. 72, n. 2, p. 1, doi. 10.1509/jmkg.72.2.1
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- Article
Journal of Marketing.
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- Journal of Marketing, 2008, v. 72, n. 2, p. i, doi. 10.1509/jmkg.72.2.i
- Publication type:
- Article
Determinants of Perceived Web Site Interactivity.
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- Journal of Marketing, 2008, v. 72, n. 2, p. 99, doi. 10.1509/jmkg.72.2.99
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- Article
Supply Chain Contagion.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 2, p. 63, doi. 10.1509/jmkg.72.2.63
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- Article