Trust at Different Organizational Levels.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 2, p. 80, doi. 10.1509/jmkg.72.2.80
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2008 AND VI 72 AND IP 2
Results: 10
1
2
Convergent Products: What Functionalities Add More Value to the Base?
- Published in:
- Journal of Marketing, 2008, v. 72, n. 2, p. 46, doi. 10.1509/jmkg.72.2.46
- By:
- Publication type:
- Article
3
Demand-Based Pricing Versus Past-Price Dependence: A CostBenefit Analysis.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 2, p. 15, doi. 10.1509/jmkg.72.2.15
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- Publication type:
- Article
4
Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 2, p. 114, doi. 10.1509/jmkg.72.2.114
- By:
- Publication type:
- Article
5
Configurations of Marketing and Sales: A Taxonomy.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 2, p. 133, doi. 10.1509/jmkg.72.2.133
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- Publication type:
- Article
6
Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency, and Customer Satisfaction.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 2, p. 28, doi. 10.1509/jmkg.72.2.28
- By:
- Publication type:
- Article
7
Customer Equity: An Integral Part of Financial Reporting.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 2, p. 1, doi. 10.1509/jmkg.72.2.1
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- Publication type:
- Article
8
Journal of Marketing.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 2, p. i, doi. 10.1509/jmkg.72.2.i
- Publication type:
- Article
9
Determinants of Perceived Web Site Interactivity.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 2, p. 99, doi. 10.1509/jmkg.72.2.99
- By:
- Publication type:
- Article
10
Supply Chain Contagion.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 2, p. 63, doi. 10.1509/jmkg.72.2.63
- By:
- Publication type:
- Article