When Old Is Gold:The Role of Business Longevity in Risky Situations.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 1, p. 95, doi. 10.1509/jmkg.72.1.95
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2008 AND VI 72 AND IP 1
Results: 10
1
2
Chief Marketing Officers: A Study of Their Presence in Firms'Top Management Teams.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 1, p. 65, doi. 10.1509/jmkg.72.1.65
- By:
- Publication type:
- Article
3
Journal of Marketing.
- Published in:
- 2008
- Publication type:
- Other
4
Interaction Orientation and Firm Performance.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 1, p. 27, doi. 10.1509/jmkg.72.1.27
- By:
- Publication type:
- Article
5
Marketing Initiatives, Expected Cash Flows, and Shareholders'Wealth.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 1, p. 16, doi. 10.1509/jmkg.72.1.16
- By:
- Publication type:
- Article
6
The Readability of Marketing Journals: Are Award-Winning Articles Better Written?
- Published in:
- Journal of Marketing, 2008, v. 72, n. 1, p. 108, doi. 10.1509/jmkg.72.1.108
- By:
- Publication type:
- Article
7
Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 1, p. 46, doi. 10.1509/jmkg.72.1.46
- By:
- Publication type:
- Article
8
Preventing Digital Music Piracy: The Carrot or the Stick?
- Published in:
- Journal of Marketing, 2008, v. 72, n. 1, p. 1, doi. 10.1509/jmkg.72.1.1
- By:
- Publication type:
- Article
9
Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 1, p. 118, doi. 10.1509/jmkg.72.1.118
- By:
- Publication type:
- Article
10
Understanding Service Retention Within and Across Cohorts Using Limited Information.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 1, p. 82, doi. 10.1509/jmkg.72.1.82
- By:
- Publication type:
- Article