Works matching IS 00222429 AND DT 2007 AND VI 71 AND IP 3


Results: 12
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    Compound Relationships Between Firms.

    Published in:
    Journal of Marketing, 2007, v. 71, n. 3, p. 108, doi. 10.1509/jmkg.71.3.108
    By:
    • Ross, William T;
    • Robertson, Diana C
    Publication type:
    Article
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    Indirect Network Effects in New Product Growth.

    Published in:
    Journal of Marketing, 2007, v. 71, n. 3, p. 52, doi. 10.1509/jmkg.71.3.52
    By:
    • Stremersch, Stefan;
    • Tellis, Gerard J;
    • Franses, Philip Hans;
    • Binken, Jeroen L.G
    Publication type:
    Article
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    Can a Retail Web Site Be Social?

    Published in:
    Journal of Marketing, 2007, v. 71, n. 3, p. 143, doi. 10.1509/jmkg.71.3.143
    By:
    • Wang, Liz C;
    • Baker, Julie;
    • Wagner, Judy A;
    • Wakefield, Kirk
    Publication type:
    Article
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