Marketing Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 2, p. 169, doi. 10.1509/jmkg.71.2.169
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- Publication type:
- Article
Works matching IS 00222429 AND DT 2007 AND VI 71 AND IP 2
Results: 14
1
2
A Theory of Intraperson Games.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 2, p. 1, doi. 10.1509/jmkg.71.2.1
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- Publication type:
- Article
3
Marketing Performance Measurement Ability and Firm Performance.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 2, p. 79, doi. 10.1509/jmkg.71.2.079
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- Publication type:
- Article
4
Size and Share of Customer Wallet.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 2, p. 94, doi. 10.1509/jmkg.71.2.094
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- Publication type:
- Article
5
Journal of Marketing.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 2, p. 1, doi. 10.1509/jmkg.71.2.i
- Publication type:
- Article
6
The Entry Strategy of Retail Firms into Transition Economies.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 2, p. 196, doi. 10.1509/jmkg.71.2.196
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- Publication type:
- Article
7
Profiting from Partial Allowance of Ticket Resale.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 2, p. 184, doi. 10.1509/jmkg.71.2.184
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- Publication type:
- Article
8
Multichannel Shopping: Causes and Consequences.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 2, p. 114, doi. 10.1509/jmkg.71.2.114
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- Publication type:
- Article
9
Monitoring the Dynamics of Brand Equity Using Store-Level Data.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 2, p. 61, doi. 10.1509/jmkg.71.2.061
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- Publication type:
- Article
10
Neglected Outcomes of Customer Satisfaction.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 2, p. 133, doi. 10.1509/jmkg.71.2.133
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- Publication type:
- Article
11
Using Childhood Memories to Gain Insight into Brand Meaning.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 2, p. 45, doi. 10.1509/jmkg.71.2.045
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- Publication type:
- Article
12
Uphill or Downhill? Locating the Firm on a Profit Function.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 2, p. 26, doi. 10.1509/jmkg.71.2.026
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- Publication type:
- Article
13
The Influence of Corporate Messages on the Product Portfolio.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 2, p. 12, doi. 10.1509/jmkg.71.2.012
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- Publication type:
- Article
14
Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 2, p. 150, doi. 10.1509/jmkg.71.2.150
- By:
- Publication type:
- Article