Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 4, p. 136, doi. 10.1509/jmkg.70.4.136
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- Publication type:
- Article
Works matching IS 00222429 AND DT 2006 AND VI 70 AND IP 4
Results: 14
1
2
How Biased Household Inventory Estimates Distort Shopping and Storage Decisions.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 4, p. 118, doi. 10.1509/jmkg.70.4.118
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- Publication type:
- Article
3
The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 4, p. 170, doi. 10.1509/jmkg.70.4.170
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- Publication type:
- Article
4
Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 4, p. 70, doi. 10.1509/jmkg.70.4.70
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- Publication type:
- Article
5
Achieving Marketing Objectives Through Social Sponsorships.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 4, p. 154, doi. 10.1509/jmkg.70.4.154
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- Publication type:
- Article
6
Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 4, p. 185, doi. 10.1509/jmkg.70.4.185
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- Publication type:
- Article
7
Upgrades and New Purchases.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 4, p. 92, doi. 10.1509/jmkg.70.4.92
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- Publication type:
- Article
8
Editorial Review Board.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 4, p. i, doi. 10.1509/jmkg.70.4.i
- Publication type:
- Article
9
Influence Tactics for Effective Adaptive Selling.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 4, p. 103, doi. 10.1509/jmkg.70.4.103
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- Publication type:
- Article
10
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 4, p. 37, doi. 10.1509/jmkg.70.4.37
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- Publication type:
- Article
11
Subject and Author Index to Volume 70 2006.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 4, p. 205, doi. 10.1509/jmkg.70.4.205
- Publication type:
- Article
12
Corporate Social Responsibility, Customer Satisfaction, and Market Value.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 4, p. 1, doi. 10.1509/jmkg.70.4.1
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- Publication type:
- Article
13
The Influence of Avatars on Online Consumer Shopping Behavior.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 4, p. 19, doi. 10.1509/jmkg.70.4.19
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- Publication type:
- Article
14
It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 4, p. 56, doi. 10.1509/jmkg.70.4.56
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- Publication type:
- Article