How Country Characteristics Affect the Perceived Value of Web Sites.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 3, p. 136, doi. 10.1509/jmkg.70.3.136
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- Publication type:
- Article
Works matching IS 00222429 AND DT 2006 AND VI 70 AND IP 3
Results: 12
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Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 3, p. 120, doi. 10.1509/jmkg.70.3.120
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- Publication type:
- Article
3
Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 3, p. 104, doi. 10.1509/jmkg.70.3.104
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- Publication type:
- Article
4
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 3, p. 90, doi. 10.1509/jmkg.70.3.90
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- Publication type:
- Article
5
Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 3, p. 74, doi. 10.1509/jmkg.70.3.74
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- Publication type:
- Article
6
Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 3, p. 58, doi. 10.1509/jmkg.70.3.58
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- Publication type:
- Article
7
From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 3, p. 44, doi. 10.1509/jmkg.70.3.44
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- Publication type:
- Article
8
Scents and Sensibility: When Do (In)Congruent Ambient Scents Influence Product Evaluations?
- Published in:
- Journal of Marketing, 2006, v. 70, n. 3, p. 32, doi. 10.1509/jmkg.70.3.32
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- Publication type:
- Article
9
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 3, p. 21, doi. 10.1509/jmkg.70.3.21
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- Publication type:
- Article
10
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 3, p. 5, doi. 10.1509/jmkg.70.3.5
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- Publication type:
- Article
11
From the Web Editor: Improvements to the Journal of Marketing Web Site.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 3, p. 3, doi. 10.1509/jmkg.70.3.3
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- Publication type:
- Article
12
From the Editor: The Maturation of Marketing as an Academic Discipline.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 3, p. 1, doi. 10.1509/jmkg.70.3.1
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- Publication type:
- Article