Drivers of Brand Extension Success.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 2, p. 18, doi. 10.1509/jmkg.70.2.018
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2006 AND VI 70 AND IP 2
Results: 10
1
2
Stuck in the Past: Why Managers Persist with New Product Failures.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 2, p. 108, doi. 10.1509/jmkg.70.2.108
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- Publication type:
- Article
3
Cross-Functional "Coopetition": The Simultaneous Role of Cooperation and Competition Within Firms.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 2, p. 67, doi. 10.1509/jmkg.70.2.067
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- Publication type:
- Article
4
The Evolution of Loyalty Intentions.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 2, p. 122, doi. 10.1509/jmkg.70.2.122
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- Publication type:
- Article
5
The Emergence of Dominant Designs.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 2, p. 1, doi. 10.1509/jmkg.70.2.1
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- Publication type:
- Article
6
Consumer Contamination: How Consumers React to Products Touched by Others.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 2, p. 81, doi. 10.1509/jmkg.70.2.081
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- Publication type:
- Article
7
Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 2, p. 133, doi. 10.1509/jmkg.70.2.133
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- Publication type:
- Article
8
Brand Dilution: When Do New Brands Hurt Existing Brands?
- Published in:
- Journal of Marketing, 2006, v. 70, n. 2, p. 52, doi. 10.1509/jmkg.70.2.052
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- Publication type:
- Article
9
Crossover Dreams: Consumer Responses to Ethnic-Oriented Products.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 2, p. 35, doi. 10.1509/jmkg.70.2.035
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- Publication type:
- Article
10
Ratios in Proportion: What Should the Shape of the Package Be?
- Published in:
- Journal of Marketing, 2006, v. 70, n. 2, p. 95, doi. 10.1509/jmkg.70.2.095
- By:
- Publication type:
- Article