The Concept of Hope and Its Relevance to Product Evaluation and Choice.
- Published in:
- Journal of Marketing, 2005, v. 69, n. 1, p. 1, doi. 10.1509/jmkg.69.1.1.55513
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2005 AND VI 69 AND IP 1
Results: 9
1
2
Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management.
- Published in:
- Journal of Marketing, 2005, v. 69, n. 1, p. 15, doi. 10.1509/jmkg.69.1.15.55507
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- Publication type:
- Article
3
Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions.
- Published in:
- Journal of Marketing, 2005, v. 69, n. 1, p. 32, doi. 10.1509/jmkg.69.1.32.55512
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- Publication type:
- Article
4
Cherry-Picking.
- Published in:
- Journal of Marketing, 2005, v. 69, n. 1, p. 46, doi. 10.1509/jmkg.69.1.46.55506
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- Publication type:
- Article
5
Balancing Acquisition and Retention Resources to Maximize Customer Profitability.
- Published in:
- Journal of Marketing, 2005, v. 69, n. 1, p. 63, doi. 10.1509/jmkg.69.1.63.55511
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- Publication type:
- Article
6
Benchmarking Marketing Capabilities for Sustainable Competitive Advantage.
- Published in:
- Journal of Marketing, 2005, v. 69, n. 1, p. 80, doi. 10.1509/jmkg.69.1.80.55505
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- Publication type:
- Article
7
A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance.
- Published in:
- Journal of Marketing, 2005, v. 69, n. 1, p. 95, doi. 10.1509/jmkg.69.1.95.55510
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- Publication type:
- Article
8
The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?
- Published in:
- Journal of Marketing, 2005, v. 69, n. 1, p. 114, doi. 10.1509/jmkg.69.1.114.55514
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- Publication type:
- Article
9
Negativity in the Evaluation of Political Candidates.
- Published in:
- Journal of Marketing, 2005, v. 69, n. 1, p. 131, doi. 10.1509/jmkg.69.1.131.55509
- By:
- Publication type:
- Article