Works matching IS 00222429 AND DT 2004 AND VI 68 AND IP 4
Results: 14
Reflections of a Marketing Educator with Scholarly Ambitions (Book).
- Published in:
- 2004
- By:
- Publication type:
- Book Review
Customer Satisfaction and Shareholder Value.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 4, p. 172, doi. 10.1509/jmkg.68.4.172.42723
- By:
- Publication type:
- Article
Strategic Responses to New Technologies and Their Impact on Firm Performance.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 4, p. 157, doi. 10.1509/jmkg.68.4.157.42730
- By:
- Publication type:
- Article
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 4, p. 142, doi. 10.1509/jmkg.68.4.142.42724
- By:
- Publication type:
- Article
How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
- Published in:
- Journal of Marketing, 2004, v. 68, n. 4, p. 126, doi. 10.1509/jmkg.68.4.126.42735
- By:
- Publication type:
- Article
A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 4, p. 106, doi. 10.1509/jmkg.68.4.106.42728
- By:
- Publication type:
- Article
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 4, p. 90, doi. 10.1509/jmkg.68.4.90.42734
- By:
- Publication type:
- Article
Measuring Marketing Productivity: Current Knowledge and Future Directions.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 4, p. 76, doi. 10.1509/jmkg.68.4.76.42721
- By:
- Publication type:
- Article
Linking Marketing to Financial Performance and Firm Value.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 4, p. 73, doi. 10.1509/jmkg.68.4.73.42727
- By:
- Publication type:
- Article
Impression Management Using Typeface Design.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 4, p. 60, doi. 10.1509/jmkg.68.4.60.42736
- By:
- Publication type:
- Article
Customer Knowledge Development: Antecedents and Impact on New Product Performance.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 4, p. 47, doi. 10.1509/jmkg.68.4.47.42722
- By:
- Publication type:
- Article
Antecedents and Outcomes of Marketing Strategy Comprehensiveness.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 4, p. 33, doi. 10.1509/jmkg.68.4.33.42732
- By:
- Publication type:
- Article
The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 4, p. 16, doi. 10.1509/jmkg.68.4.16.42726
- By:
- Publication type:
- Article
The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 4, p. 1, doi. 10.1509/jmkg.68.4.1.42733
- By:
- Publication type:
- Article