Evolving to a New Dominant Logic for Marketing.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 1, p. 1, doi. 10.1509/jmkg.68.1.1.24036
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2004 AND VI 68 AND IP 1
Results: 12
1
2
Marketing and the Bottom Line: Creating the Measures of Success, 2d ed. (Book).
- Published in:
- 2004
- By:
- Publication type:
- Book Review
3
Six Degrees: The Science of a Connected Age (Book).
- Published in:
- 2004
- By:
- Publication type:
- Book Review
4
An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 1, p. 147, doi. 10.1509/jmkg.68.1.147.24027
- By:
- Publication type:
- Article
5
Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organizational Citizenship Behaviors.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 1, p. 128, doi. 10.1509/jmkg.68.1.128.24034
- By:
- Publication type:
- Article
6
Return on Marketing: Using Customer Equity to Focus Marketing Strategy.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 1, p. 109, doi. 10.1509/jmkg.68.1.109.24030
- By:
- Publication type:
- Article
7
Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 1, p. 90, doi. 10.1509/jmkg.68.1.90.24028
- By:
- Publication type:
- Article
8
Relationship Governance in a Supply Chain Network.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 1, p. 73, doi. 10.1509/jmkg.68.1.73.24037
- By:
- Publication type:
- Article
9
Beyond Adoption: Development and Application of a Use-Diffusion Model.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 1, p. 59, doi. 10.1509/jmkg.68.1.59.24029
- By:
- Publication type:
- Article
10
First in, First out? The Effects of Network Externalities on Pioneer Survival.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 1, p. 41, doi. 10.1509/jmkg.68.1.41.24026
- By:
- Publication type:
- Article
11
Product Complements and Substitutes in the Real World: The Relevance of "Other Products".
- Published in:
- Journal of Marketing, 2004, v. 68, n. 1, p. 28, doi. 10.1509/jmkg.68.1.28.24032
- By:
- Publication type:
- Article
12
Invited Commentaries on "Evolving to a New Dominant Logic for Marketing".
- Published in:
- Journal of Marketing, 2004, v. 68, n. 1, p. 18, doi. 10.1509/jmkg.68.1.18.24035
- By:
- Publication type:
- Article