How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets.
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- Journal of Marketing, 2003, v. 67, n. 4, p. 103, doi. 10.1509/jmkg.67.4.103.18692
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- Article
Works matching IS 00222429 AND DT 2003 AND VI 67 AND IP 4
Results: 7
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Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals.
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- Journal of Marketing, 2003, v. 67, n. 4, p. 82, doi. 10.1509/jmkg.67.4.82.18687
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- Article
3
Implementing a Customer Orientation: Extension of Theory and Application.
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- Journal of Marketing, 2003, v. 67, n. 4, p. 67, doi. 10.1509/jmkg.67.4.67.18682
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- Article
4
Antecedents and Consequences of Merit Pay Fairness for Industrial Salespeople.
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- Journal of Marketing, 2003, v. 67, n. 4, p. 46, doi. 10.1509/jmkg.67.4.46.18690
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- Article
5
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development.
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- Journal of Marketing, 2003, v. 67, n. 4, p. 30, doi. 10.1509/jmkg.67.4.30.18685
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- Article
6
Plural Governance in Industrial Purchasing.
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- Journal of Marketing, 2003, v. 67, n. 4, p. 18, doi. 10.1509/jmkg.67.4.18.18689
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- Article
7
Revenue Premium as an Outcome Measure of Brand Equity.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 4, p. 1, doi. 10.1509/jmkg.67.4.1.18688
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- Article