Handbook of Marketing.
- Published in:
- 2003
- By:
- Publication type:
- Book Review
Works matching IS 00222429 AND DT 2003 AND VI 67 AND IP 3
Results: 9
1
2
Price-Based Global Market Segmentation for Services.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 3, p. 108, doi. 10.1509/jmkg.67.3.108.18655
- By:
- Publication type:
- Article
3
An Exploratory Study of the Introduction of Online Reverse Auctions.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 3, p. 96, doi. 10.1509/jmkg.67.3.96.18651
- By:
- Publication type:
- Article
4
Promoting Relationship Learning.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 3, p. 80, doi. 10.1509/jmkg.67.3.80.18656
- By:
- Publication type:
- Article
5
Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture, and Information Use.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 3, p. 63, doi. 10.1509/jmkg.67.3.63.18654
- By:
- Publication type:
- Article
6
Mass-Communicated Prediction Requests: Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 3, p. 47, doi. 10.1509/jmkg.67.3.47.18659
- By:
- Publication type:
- Article
7
Grocery Price Setting and Quantity Surchages.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 3, p. 34, doi. 10.1509/jmkg.67.3.34.18653
- By:
- Publication type:
- Article
8
Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 3, p. 19, doi. 10.1509/jmkg.67.3.19.18657
- By:
- Publication type:
- Article
9
What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 3, p. 1, doi. 10.1509/jmkg.67.3.1.18652
- By:
- Publication type:
- Article