Getting Published: Reflections of an Old Editor.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 4, p. 1, doi. 10.1509/jmkg.66.4.1.18520
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 2002 AND VI 66 AND IP 4
Results: 10
1
2
The Social Life of Information.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
3
An Autobiographical Essay: When I Stop Learning, I Will Leave.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 4, p. 118
- By:
- Publication type:
- Article
4
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 4, p. 102, doi. 10.1509/jmkg.66.4.102.18517
- By:
- Publication type:
- Article
5
Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 4, p. 86, doi. 10.1509/jmkg.66.4.86.18511
- By:
- Publication type:
- Article
6
Measuring the Price Knowledge Shoppers Bring to the Store.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 4, p. 72, doi. 10.1509/jmkg.66.4.72.18516
- By:
- Publication type:
- Article
7
A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recovery Efforts.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 4, p. 57, doi. 10.1509/jmkg.66.4.57.18512
- By:
- Publication type:
- Article
8
The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 4, p. 40, doi. 10.1509/jmkg.66.4.40.18519
- By:
- Publication type:
- Article
9
Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 4, p. 25, doi. 10.1509/jmkg.66.4.25.18513
- By:
- Publication type:
- Article
10
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?
- Published in:
- Journal of Marketing, 2002, v. 66, n. 4, p. 7, doi. 10.1509/jmkg.66.4.7.18515
- By:
- Publication type:
- Article