Marketing Literature Review.
- Published in:
- 2002
- By:
- Publication type:
- Abstract
Works matching IS 00222429 AND DT 2002 AND VI 66 AND IP 2
Results: 8
1
2
The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 2, p. 120, doi. 10.1509/jmkg.66.2.120.18470
- By:
- Publication type:
- Article
3
The Market Valuation of Internet Channel Additions.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 2, p. 102, doi. 10.1509/jmkg.66.2.102.18478
- By:
- Publication type:
- Article
4
Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a Vendor Firm.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 2, p. 83, doi. 10.1509/jmkg.66.2.83.18476
- By:
- Publication type:
- Article
5
Role Stress and Effectiveness in Horizontal Alliances.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 2, p. 61, doi. 10.1509/jmkg.66.2.61.18474
- By:
- Publication type:
- Article
6
A Configurational Perspective on Key Account Management.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 2, p. 38, doi. 10.1509/jmkg.66.2.38.18471
- By:
- Publication type:
- Article
7
Passing the Torch: Intergenerational Influences as a Source of Brand Equity.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 2, p. 17, doi. 10.1509/jmkg.66.2.17.18480
- By:
- Publication type:
- Article
8
Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 2, p. 1, doi. 10.1509/jmkg.66.2.1.18472
- By:
- Publication type:
- Article