Marketing Literature Review.
- Published in:
- 2001
- Publication type:
- Abstract
Works matching IS 00222429 AND DT 2001 AND VI 65 AND IP 4
Results: 9
1
2
Marketing Management Support Systems: Principles, Tools, and Implementation.
- Published in:
- 2001
- By:
- Publication type:
- Book Review
3
The Influence of Philosophy, Philosophies, and Philosophers on a Marketer's Scholarship.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 4, p. 117
- By:
- Publication type:
- Article
4
Logistics Service Quality as a Segment-Customized Process.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 4, p. 82, doi. 10.1509/jmkg.65.4.82.18390
- By:
- Publication type:
- Article
5
The Severity of Contract Enforcement in Interfirm Channel Relationships.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 4, p. 67, doi. 10.1509/jmkg.65.4.67.18385
- By:
- Publication type:
- Article
6
Dependence, Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Operations: Implications for Managing Global Marketing Operations.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 4, p. 51, doi. 10.1509/jmkg.65.4.51.18380
- By:
- Publication type:
- Article
7
Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 4, p. 33, doi. 10.1509/jmkg.65.4.33.18386
- By:
- Publication type:
- Article
8
The Impact of Category Management on Retailer Prices and Performance: Theory and Evidence.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 4, p. 16, doi. 10.1509/jmkg.65.4.16.18382
- By:
- Publication type:
- Article
9
The Impact of Brand Extension Introduction on Choice.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 4, p. 1, doi. 10.1509/jmkg.65.4.1.18388
- By:
- Publication type:
- Article