Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy.
- Published in:
- 2001
- By:
- Publication type:
- Book Review
Works matching IS 00222429 AND DT 2001 AND VI 65 AND IP 2
Results: 8
1
2
Marketing Literature Review.
- Published in:
- 2001
- By:
- Publication type:
- Abstract
3
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 2, p. 81, doi. 10.1509/jmkg.65.2.81.18255
- By:
- Publication type:
- Article
4
Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 2, p. 67, doi. 10.1509/jmkg.65.2.67.18259
- By:
- Publication type:
- Article
5
Choice of Supplier in Embedded Markets: Relationship and Marketing Program Effects.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 2, p. 54, doi. 10.1509/jmkg.65.2.54.18254
- By:
- Publication type:
- Article
6
The Effect of Reward Structures on the Performance of Cross-Functional Product Development Teams.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 2, p. 35, doi. 10.1509/jmkg.65.2.35.18252
- By:
- Publication type:
- Article
7
Cross-Unit Competition for a Market Charter: The Enduring Influence of Structure.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 2, p. 19, doi. 10.1509/jmkg.65.2.19.18256
- By:
- Publication type:
- Article
8
The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 2, p. 1, doi. 10.1509/jmkg.65.2.1.18253
- By:
- Publication type:
- Article