A General Theory of Competition: Resources, Competences, Productivity, Economic Growth.
- Published in:
- 2000
- By:
- Publication type:
- Book Review
Works matching IS 00222429 AND DT 2000 AND VI 64 AND IP 2
Results: 9
1
2
The Textbook Effect: Conventional Wisdom, Myth, and Error in Marketing.
- Published in:
- Journal of Marketing, 2000, v. 64, n. 2, p. 122, doi. 10.1509/jmkg.64.2.122.18003
- By:
- Publication type:
- Article
3
Slotting Allowances and Fees: Schools of Thought and the Views of Practicing Managers.
- Published in:
- Journal of Marketing, 2000, v. 64, n. 2, p. 92, doi. 10.1509/jmkg.64.2.92.18002
- By:
- Publication type:
- Article
4
The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions.
- Published in:
- Journal of Marketing, 2000, v. 64, n. 2, p. 80, doi. 10.1509/jmkg.64.2.80.17996
- By:
- Publication type:
- Article
5
No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality.
- Published in:
- Journal of Marketing, 2000, v. 64, n. 2, p. 66, doi. 10.1509/jmkg.64.2.66.18000
- By:
- Publication type:
- Article
6
Managing Marketing Channel Opportunism: The Efficacy of Alternative Governance Mechanisms.
- Published in:
- Journal of Marketing, 2000, v. 64, n. 2, p. 51, doi. 10.1509/jmkg.64.2.51.17995
- By:
- Publication type:
- Article
7
Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees.
- Published in:
- Journal of Marketing, 2000, v. 64, n. 2, p. 35, doi. 10.1509/jmkg.64.2.35.18001
- By:
- Publication type:
- Article
8
Performance Productivity and Quality of Frontline Employees in Service Organizations.
- Published in:
- Journal of Marketing, 2000, v. 64, n. 2, p. 15, doi. 10.1509/jmkg.64.2.15.17998
- By:
- Publication type:
- Article
9
New Product Quality and Product Development Teams.
- Published in:
- Journal of Marketing, 2000, v. 64, n. 2, p. 1, doi. 10.1509/jmkg.64.2.1.17999
- By:
- Publication type:
- Article