Works matching IS 00222429 AND DT 1999 AND VI 63 AND IP 4
Results: 28
Marketing's Contributions to Society.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 198, doi. 10.2307/1252112
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- Article
Sociocognitive Dynamics in a Product Market.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 64, doi. 10.2307/1252102
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Marketing in Technology-Intensive Markets: Toward a Conceptual Framework.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 78, doi. 10.2307/1252103
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The Role of Marketing.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 180, doi. 10.2307/1252111
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Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 168, doi. 10.2307/1252110
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"Foreseeing" Marketing.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 164, doi. 10.2307/1252109
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Marketing in the Network Economy.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 146, doi. 10.2307/1252108
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Governance Value Analysis and Marketing Strategy.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 131, doi. 10.2307/1252107
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Understanding Institutional Designs Within Marketing Value Systems.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 115, doi. 10.2307/1252106
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A Perspective on How Firms Relate to Their Markets.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 112, doi. 10.2307/1252105
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Modular Architectures in the Marketing Process.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 92, doi. 10.2307/1252104
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Market Functions and Market Evolution.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 61, doi. 10.2307/1252101
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Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 45, doi. 10.2307/1252100
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Whence Consumer Loyalty?
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- Journal of Marketing, 1999, v. 63, n. 4, p. 33, doi. 10.2307/1252099
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Goal Setting and Goal Striving in Consumer Behavior.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 19, doi. 10.2307/1252098
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Consumer Behavior and Y2K.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 14, doi. 10.2307/1252097
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Charting New Directions for Marketing.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 3, doi. 10.2307/1252096
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Consumption as Self-Presentation: A Socioanalytic Interpretation of Mrs. Cage.
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- 1999
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- Publication type:
- Editorial
Vertical Territorial Restrictions and Public Policy: Theories and Industry Evidence.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 121, doi. 10.2307/1251978
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The Effects of Competition on Retail Structure: An Examination of Intratype, Intertype, and Intercategory Competition.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 107, doi. 10.2307/1251977
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Retaliatory Behavior to New Product Entry.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 90, doi. 10.2307/1251976
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Reputation Management as a Motivation for Sales Structure Decisions.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 74, doi. 10.2307/1251975
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Implementing Marketing Strategies: Developing and Testing a Managerial Theory.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 57, doi. 10.2307/1251974
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Commercial Friendships: Service Provider--Client Relationships in Context.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 38, doi. 10.2307/1251973
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- Article
Carrots, Sticks, and Promises: A Conceptual Framework for the Management of Public Health and Social Issue Behaviors.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 24, doi. 10.2307/1251972
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Rediscovering Satisfaction.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 5, doi. 10.2307/1251971
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Beginning Again: Change and Renewal in Intellectual Communities.
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- 1999
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- Publication type:
- Editorial
From the Editor.
- Published in:
- 1999
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- Publication type:
- Editorial